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Oct 22, 2014
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Rolf Benz - "Coffeetable Book" - Serviceplan

Title "Coffeetable Book"
Agency Serviceplan
Brand Rolf Benz
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SummaryRolf Benz is a luxury furniture designer for which a new kind of catalog has been created: the coffee table book. It is usually a book that is intended to sit on a coffee table or similar surface in an area where guests sit and are entertained in looking through it. But these books have two objectives: they look like and can be used as coffee table and are also a catalog for Rolf Benz pieces of furniture. At first glance, at trade fairs or in stores, it looks like a real coffee table. But if people look closely, they can go through the whole collection of Rolf Benz coffee tableSubscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
StorySubscribers Only
Photographer F..o D...gn H...r Subscribers Only
Executive Creative Director Ma....as H....ck Subscribers Only
Creative Director Mr. Oliver Palmer
Art Director F...z Ro......her Subscribers Only
Art Director S...ra L...l Subscribers Only
Chief Creative Officer Mr. Alexander Schill
Copywriter F...k S...er Subscribers Only
Account Supervisor A..a A...rt Subscribers Only
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