Title "The Gourmet Experiment"
Agency Heye GmbH
Brand McDonald's

Want to see all the credits ? This content is only available to AdForum subscribers.

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

SummaryMcDonald’s has communicated for several years now on the quality of its products, in traditional advertising, but is still facing an issue with its image. It has been decided to make people experiment the quality of McDonald’s products with “The Gourmet Experience of the Year”. A short-lived restaurant with a renowned young chef has been launched with special guests and a 4-course-gourmet meal cooked with fresh products, just bought from McDonald’s restaurant around the corner. This PR operation got a great feedback and media coverage.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
ProblemSubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
Production Company C...en Sc.....her Fil.......tion Subscribers Only
Creative Director A....as Fo.....er Subscribers Only
Creative Director Peter Prislin
Art Director A...ew Sc.....ld Subscribers Only
Agency Producer D...se K...er Subscribers Only

Latest Ads