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Apr 20, 2014
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Frankfurt Sea Life Aquarium - "Flying Sharks" - Leo Burnett GmbH

Title "Flying Sharks"
Agency Leo Burnett GmbH
Brand Frankfurt Sea Life Aquarium
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SummaryA Sea Life Aquarium has recently opened in Frankfurt. The idea was to make people aware of the recent opening in Frankfurt. It has been decided to use an “ambassador” in areas and spaces visited by families. Shark and fish balloons, filled with helium and controlled remotely have been released in shopping malls, restaurants (etc) creating the impression that the public was in an aquarium, as a part of the underwater world. The “Flying Fishes” were accompanied by promotion teams which handed out flyers and vouchers with discounted admision fees for the Sealife Aquarium.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
StorySubscribers Only
Length75 seconds
Creative Director Han......gen Ka.....er Subscribers Only
Art Director H...e K...ss Subscribers Only
Chief Creative Officer Mr. Andreas Pauli
Copywriter Be....in M...el Subscribers Only
Account Director C....in Bo.....er Subscribers Only
Agency Producer Netti Weber
Agency Producer G..i San........acio Subscribers Only

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