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Feb 26, 2015
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The University of Engineering and Technology - "Potable Water Generator" - FCB Mayo

Title "Potable Water Generator"
Agency FCB Mayo
Brand The University of Engineering and Technology
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SummaryLima is the second largest capital located in a desert and gets under an inch of rain. Engineers are not only creating consumer electronics or products to be sold to the public. UTEC, University of Engineering & Technology of Lima believes that engineering can help to change the world. That’s why it teamed up with the agency Mayo Draftffcb to create a useful “billboard” for the population and thus gives visibility to their skills and professions because the application period for 2013 was about to open. The billboard harvests the moisture of the air to convert it into drinkable water providing almost 100 liters to the nearby population showing “ingenuity of UTEC engineers and students in action”Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
ProblemSubscribers Only
StorySubscribers Only
ResultSubscribers Only
Length95 seconds
Editor M...a Subscribers Only
Music Subscribers Only
Executive Creative Director Mr. Humberto Polar
Creative Director A...te Subscribers Only
Creative Director J..n Subscribers Only
Art Director Mr. Juan Donalisio
Copywriter A...te Subscribers Only
Editor D...o Subscribers Only
Music Company / Composer Real Music / Santiago Ramirez
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