Title "Facebook Holiday"
Agency Ogilvy & Mather Cape Town
Brand Cape Town Tourism

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SummaryCape Town Tourism wanted an digital campaign to promote the “unexpected side of the city”. Ogilvy came up with the idea of sending the Facebook profiles of travelers communities members – TripAdvisor, Lonely Planet... -. When people signed up for the “holiday”, they could then map out their trip and explore Cape Town virtually (with hundreds of videos, photos, status of Cape town posted on their profile...) -also allowing their friends to see and “like” their activity (hundreds of photos, videos and status were posted). Real gifts were also sent from places they have virtually visited. Finally, a few lucky winners got to experience their Facebook profile’s holiday for themselves.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
Length137 seconds
Executive Creative Director C...s G..z Subscribers Only
Creative Director J...es Ma....do Subscribers Only
Creative Director Nicholas Wittenberg
Art Director M....ew P...en Subscribers Only
Copywriter D..n Pa....se Subscribers Only
Agency Producer Adrian Varkel

Ogilvy & Mather Cape Town

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