Title "Frozen Cinema"
Agency Havas Worldwide Dusseldorf
Brand fiftyfifty

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SummaryFiftyfify is a German NGO whose role is to address homeless peoples’ needs. This Winter, with its agency Havas Worldwide Düsseldorf, during the coldest weeks, it turned down the air-conditioning in a movie theater to make people feel how the homeless feel every day. Instead of the traditional commercials before the movie, people viewed various testimonials of real homeless people –who alluded to the fact the 8° celsius degrees heat in the cinema wasn’t so bad compared to actual temperatures experienced living on the streets. Blankets with QR Codes were distributed in the movie theaters to raise funds.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
Length130 seconds
SoundtrackSubscribers Only
Production Company J...! Subscribers Only
Post Production ..B S....os D.....dorf Subscribers Only
Art Director Mr. Patrick Ackmann
Art Director A...ka W...r Subscribers Only
Chief Creative Officer F...x G....er Subscribers Only
Copywriter Mr. Torsten Pollmann
Director ..n H...ik D...s Subscribers Only
Director of Photography ..m Ho.....ser Subscribers Only
Producer Ms. Eva Peschkes
Producer N...ne B...es Subscribers Only
Production Manager M....el K..h Subscribers Only
Executive Producer Jan Behrens
Editor J..n ..m Subscribers Only
Management Supervisor D...el G...e Subscribers Only
Print Producer Detlef Stuhldreier
Public Relations A...n Men.......glu Subscribers Only

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