Title "Whatever Your Shape"
Agency lg2
Brand Valin Custom Tailoring

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SummaryMen Clothings Store; Valin Confection contacted Lg2 Quebec to promote its new service: tailor-made suits. Whatever your size or shape, you’ll find the perfect suit. With this principle, the agency has created a poster with a picture of a man- that you can stretch horizontally or vertically. The man can become taller and slim or shorter and heavy alluding to the idea behind the campaign -that everyone’s needs/physique can be tailored for. The operation was found to be highly entertaining and proved an incentive to buy the tailor-made suits.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
Length18 seconds
Creative Director ..c .u S...t Subscribers Only
Art Director V....nt B....rd Subscribers Only
Copywriter Mr. Vincent Bernard
Producer J...e Pi....te Subscribers Only
Photographer M..c C....re Subscribers Only
Illustrator Mr. David Boivin
Accountant ..e B....er Subscribers Only

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