Send us your case study
Feb 28, 2015
click here for details

Axe - "The AXE Anarchy Shazam Case" - Mindshare Belgium

Title "The AXE Anarchy Shazam Case"
Agency Mindshare Belgium
Brand Axe
Want to see all the credits ?
Subscribe and Get Inspired. See the world's best ads.
SummaryIn order to penetrate and maintain a younger male audience for its deodorants; Axe developed the novel idea of harnessing the power of two media outlets- TV advertising and online media- to engage young male viewers while increasing brand-awareness. Using the popular Shazam mobile application, TV viewers could tag the audio from the commercial and thus find themselves in an online Axe environment. The campaign succeeded in its goals- culminating in 40% extra Facebook fans and 40,000 online tags.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
StorySubscribers Only
Length120 seconds
Account Manager B..t C....ns Subscribers Only
Business Planning Manager ..s Th.....ans Subscribers Only
TV Manager Pieter Berger
Digital & Invention Director Je......hel Subscribers Only
Agency Showcase

  How would you transmit the idea of drama?
In order to promote the new series coming out on TV and communicate the emotional shock they will ..  

  Experience for Image
McDonald’s has communicated for several years now on the quality of its products, in traditional a..  

Send us your case study 
click here for details