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Oct 21, 2014
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Shopping VillaLobos - "The Empty Shop" - Loducca

Title "The Empty Shop"
Title (original language) "A Loja Vazia"
Agency Loducca
Brand Shopping VillaLobos
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SummaryTemperatures can drop quite low in winter in São Paulo- so a winter clothing collection drive was needed to gather donations and provide those in need with warm clothing. “The Empty Shop” was constructed in a Sao Paulo shopping centre. As the title suggest- the shop was completely empty bar hangers and mannequins. The idea was for people to drop by and hand in the clothes they were donating. To ensure only good quality clothing was donated- shop assistants dressed the mannequins in articles of clothing and created stylish and in-fashion looks; highlighting the fact articles donated had to be of a certain standard. Celebrities got involved and there was a huge response from local people- 3.2 tonnes of clothes were donated.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
StorySubscribers Only
TaglineSubscribers Only
Length107 seconds
Production Company .2 F...es Subscribers Only
Post Production .2 F...es Subscribers Only
Audio Production Company Tentáculo
Creative Director G..a K...er Subscribers Only
Creative Director C...io M...n Subscribers Only
Creative Director Mr. Fabio Saboya
Creative Director S...io Mu....ni Subscribers Only
Creative Team Al.....re A...al Subscribers Only
Creative Team Mr. Fabio Saboya
Creative Team M....lo R..a Subscribers Only
Creative Team R....el Fr....ni Subscribers Only
Creative Team Weber Luiz de Andrade
Director Q...o Me.....es Subscribers Only
Executive Producer ..a L...a A...é Subscribers Only
Executive Producer Mr. Sid Fernandes
Account Planner ..n F....ka Subscribers Only
Account Planner D...el .e T...zo Subscribers Only
Account Planner André Troster
Account Manager F...ão C..i Subscribers Only
Account Manager F....ne V...a Subscribers Only
Account Manager Mrs. Tatiana Moliterno
Account Manager R...to N..e Subscribers Only
Account Manager Is....la M...a Subscribers Only
Account Manager Ms. Gabriela Ruffo
Editor S...o S...o Subscribers Only
Designer E....do T...ia Subscribers Only
Designer Gustavo de Lacerda
Advertising Manager M...us Vi....us B...a Subscribers Only
Advertising Manager R....ta N....ro G...ia Subscribers Only
Advertising Manager Marcela Massetto Castellano
Advertising Manager Ca....ne Cu....ir Subscribers Only
Advertising Manager D....la Me.....es P....ta Subscribers Only
Media Mr. Daniel Chalfon
Media R....go T...r Subscribers Only
Media L....ro O...ka Subscribers Only
Media Natália Oliveira
Media T...go R....ro Subscribers Only
Media J..é C...os .e M..o Subscribers Only
RTV Ms. Ana Luisa André
RTV In....ra Pe.....io Subscribers Only
Photography Director C..ê L....ta Subscribers Only
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