Title "A message only for children"
Agency Grey Madrid
Brand The Anar Foundation

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SummaryANAR (Aid to Children and Adolescents at Risk) protects children and teenagers. This Association along with Grey Madrid have decided to promote ANAR’s dedicated hotline to children -but in a way that the message being displayed would address only children, and without the knowledge of the adult and/or perhaps aggressor who is accompanying them. The optical effects of the billboard enables two different views corresponding to the height of the person and thus from what point of view they are coming from (i.e adult (taller view) Vs child(shorter view)) and two different messages.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
Length72 seconds

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