Title "The Billboard Trap"
Agency Publicis Italy

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SummaryItalian insects were the unlucky victims of a giant billboard trap- which had the Orphea insecticide sprayed on it on a busy Milan street. On the billboard was a picture of the can of spray and the insecticide was sprayed in such a way that it looked it coming straight out of the container- this only became obvious as more and more were caught and killed and stuck to the billboard to form the shape.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
Length82 seconds
Creative Director Cr.....na Bo.....ini Subscribers Only
Creative Director B...o Be....li Subscribers Only
Art Director Francesco Epifani
Copywriter S....no Ba......lli Subscribers Only
Producer M....mo F...ri Subscribers Only
Account Director Claudia Brambilla
Editor N...lò Lo....di Subscribers Only
Photographer M....mo F...o Subscribers Only
Art Buyer Stefano Gruarin

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