TitleThe Healthy Lift
Title (original language)El Ascensor Saludable
Agency
Brand Coca-Cola

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SummaryStatistics show that 58% of the Spanish adults will be over weighted around 2030. One of the main reason is inactivity. However Coca-Cola has recently announced global commitments to help fight obesity. In Spain, its agency *S,C,P,F... has proposed to create a new kind of healthy lift, in a shopping center. How it works, when the lift of the door opens, people are confronted instead to stairs and to the message: if you climb the stairs, you are changing the statisticsSubscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
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Tagline (original language)Subscribers Only
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Director .l Ca....jo Subscribers Only
Production Company .l Ca....jo Subscribers Only
Executive Creative Director
Executive Creative Director D...d Ca.....ro Subscribers Only
Creative Director P..o V...ós Subscribers Only
Creative Director
Art Director J..n .t Subscribers Only
Copywriter D...au Ol....as Subscribers Only
Copywriter
Production Company Producer Cr....na S....hez Subscribers Only
Production Manager Cr....na S....hez Subscribers Only
Strategic Planner
Strategic Planner J..é M...a P...a Subscribers Only
Strategic Planner J..n M...el .e .a N..z Subscribers Only
Agency Producer
Account Supervisor ..a M...et Subscribers Only
Editor L..n ..h Subscribers Only
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Advertising Manager C...en Be.....so Subscribers Only
Advertising Manager M...ca R...o Subscribers Only
Advertising Manager

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