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Oct 31, 2014
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Coca-Cola - "The Healthy Lift" - *S,C,P,F...

Title "The Healthy Lift"
Title (original language) "El Ascensor Saludable"
Agency *S,C,P,F...
Brand Coca-Cola
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SummaryStatistics show that 58% of the Spanish adults will be over weighted around 2030. One of the main reason is inactivity. However Coca-Cola has recently announced global commitments to help fight obesity. In Spain, its agency *S,C,P,F... has proposed to create a new kind of healthy lift, in a shopping center. How it works, when the lift of the door opens, people are confronted instead to stairs and to the message: if you climb the stairs, you are changing the statisticsSubscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
TaglineSubscribers Only
Tagline (original language)Subscribers Only
Length98 seconds
Director .l Ca....jo Subscribers Only
Production Company .l Ca....jo Subscribers Only
Executive Creative Director Mr. Toni Segarra
Executive Creative Director D...d Ca.....ro Subscribers Only
Creative Director P..o V...ós Subscribers Only
Creative Director Paco Badia
Art Director J..n .t Subscribers Only
Copywriter D...au Ol....as Subscribers Only
Copywriter Irene Vidal
Production Company Producer Cr....na S....hez Subscribers Only
Production Manager Cr....na S....hez Subscribers Only
Strategic Planner Mr. David Caballero
Strategic Planner J..é M...a P...a Subscribers Only
Strategic Planner J..n M...el .e .a N..z Subscribers Only
Agency Producer Ms. Marta Delgado
Account Supervisor ..a M...et Subscribers Only
Editor L..n ..h Subscribers Only
Advertising Manager Ana de Castro
Advertising Manager C...en Be.....so Subscribers Only
Advertising Manager M...ca R...o Subscribers Only
Advertising Manager Ana de la Puente
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