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Sep 21, 2014
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Mini - "Misplaced Airbags" - Publicis Mexico

Title "Misplaced Airbags"
Agency Publicis Mexico
Brand Mini
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Summary6 out 10 women wouldn’t dream of going to work without makeup. Some of them think even that not wearing makeup could cost them a promotion. This could explain why women frequently apply makeup whilst driving. In Mexico, 22% of the accidents are caused by women drivers. Mini has decided to demonstrate that safety matters not only for themselves, but for the others and that there’s a time and a place for everything. In the Ladies toilet, airbags have been set up close to the mirrors and deployed suddenly when women are making themselves up showing a prevention message.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
TaglineSubscribers Only
Length73 seconds
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