Send us your case study
Mar 3, 2015
click here for details

Mini - "Misplaced Airbags" - Publicis Mexico

Title "Misplaced Airbags"
Agency Publicis Mexico
Brand Mini
Want to see all the credits ?
Subscribe and Get Inspired. See the world's best ads.
Summary6 out 10 women wouldn’t dream of going to work without makeup. Some of them think even that not wearing makeup could cost them a promotion. This could explain why women frequently apply makeup whilst driving. In Mexico, 22% of the accidents are caused by women drivers. Mini has decided to demonstrate that safety matters not only for themselves, but for the others and that there’s a time and a place for everything. In the Ladies toilet, airbags have been set up close to the mirrors and deployed suddenly when women are making themselves up showing a prevention message.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
TaglineSubscribers Only
Length73 seconds
Agency Showcase

  How would you transmit the idea of drama?
In order to promote the new series coming out on TV and communicate the emotional shock they will ..  

  Experience for Image
McDonald’s has communicated for several years now on the quality of its products, in traditional a..  

Send us your case study 
click here for details