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Nov 22, 2014
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Volkswagen - "The Beetle Shark Cage" - MediaCom North America

Title "The Beetle Shark Cage"
Agency MediaCom North America
Brand Volkswagen
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SummaryOver the years the Volkswagen Beetle has grown to become synonymous with women-both young and old. In order to regenerate interest in the Beetle from a male perspective and to gain a larger portion of the male drivers market –Volkswagen alongside Discovery and marine biologists created “The Beetle Shark Cage”. An underwater shark observation vehicle was constructed in the shape of a Beetle model thus divers had the opportunity to swim alongside sharks. The campaign was a roaring success- with a 20% jump in sales to male drivers.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
Length46 seconds
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