Title "The Beetle Shark Cage"
Agency MediaCom North America
Brand Volkswagen

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SummaryOver the years the Volkswagen Beetle has grown to become synonymous with women-both young and old. In order to regenerate interest in the Beetle from a male perspective and to gain a larger portion of the male drivers market –Volkswagen alongside Discovery and marine biologists created “The Beetle Shark Cage”. An underwater shark observation vehicle was constructed in the shape of a Beetle model thus divers had the opportunity to swim alongside sharks. The campaign was a roaring success- with a 20% jump in sales to male drivers.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
Length46 seconds

About MediaCom North America

MediaCom is the "The Content + Connections Agency," which means we work on behalf of our clients to leverage their brands' entire system of communications across paid, owned and earned channels to drive business growth. Our role includes optimizing each individual channel and the connections between them. It also includes developing and optimizing the use of content - defined as any form of consumer messaging - as the fuel that drives high-performing systems; and understanding and utilizing data to deliver increased effectiveness and efficiency across all communications. By auditing clients' communications systems, MediaCom optimizes, improves and measures their outcomes across paid, owned and earned.

Our work is driven by our unique 20|20 Connections approach, which allows us to create brilliantly connected communications systems for our clients. 20|20 Connections is defined by five key principles:

1. We optimize the SYSTEM, not just the silo.

2. CONTENT is the fuel for high-performing systems.

3. We plan for OUTCOMES, not just inputs.

4. We are SOLUTIONS providers.

5. We are ONE MEDIACOM. 

Latest News

MediaCom USA CEO Sasha Savic named Adweek Media All-Star Executive of the Year

Honor follows MediaCom being named U.S Media Agency of the Year by Adweek

NEW YORK - Adweek has named MediaCom USA CEO Sasha Savic as its Media All-Star Executive of the Year, topping the annual list of the smartest and sharpest leaders in the media agency business.
In his winning profile, Savic was noted for his creative vision, fearless attitude and proven track record of success, which includes massive new business wins, organic growth of existing clients and inventive and award-winning work.

The honor comes on the heels of MediaCom being named Adweek's U.S. Media Agency of the Year. Read more here.

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