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Nov 27, 2014
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Swebus - "The Train Switch" - Åkestam Holst

Title "The Train Switch"
Agency Åkestam Holst
Brand Swebus
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SummaryWith the winter, trains are often delayed or cancelled due to the weather conditions. Swebus, which is Sweden’s most punctual public transport, has taken here the occasion to “steal” customers from the railroad company in creating the “SWEBUS TRAIN SWITCH”. If your train is late or even canceled, customers are rewarded with discounted bus rides. The discount coupon was created on the number of minutes the train was late and accessible through a web-app. But only one discount ticket was generated per delayed train obliging potential customers to scan it regularlySubscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
Length110 seconds
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