Send us your case study
Jul 29, 2014
click here for details

ING - "Our Heroes are Back" - JWT Amsterdam

Title "Our Heroes are Back"
Agency JWT Amsterdam
Brand ING
Want to see all the credits ?
Subscribe and Get Inspired. See the world's best ads.
SummaryING as one of the sponsors of the major renovation project of the RijksMuseum in Amsterdam wanted a dramatic way of letting people know of its reopening. ING partnered with the agency JWT to create a marketing stunt in a large shopping centre-where actors dressed in 17th century costumes created a flashmob. With the painting “The Night Watch” by Rembrandt booming through the shopping centre-an array of spectacular events unfolds after a thief sets off an alarm in one of the shops. The entertainment ends with a banner descending in front of the cast and the information about the reopening.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
Length85 seconds
Production Company Bre.......ijer . I...cs Subscribers Only
Executive Creative Director ..s K....en Subscribers Only
Creative Team Rik Eysink Smeets
Creative Team N..k ..n B....en Subscribers Only
Account Manager E...r Mo.....rs Subscribers Only
Account Manager Ms. Natalie Verhoeff
Account Manager L...a J...en Subscribers Only
Advertising Manager J...n ..n ..r Z...en Subscribers Only
Advertising Manager Eline Overkleeft
Agency Showcase

  BELGIUM
  How would you transmit the idea of drama?
   
In order to promote the new series coming out on TV and communicate the emotional shock they will ..  
 


  GERMANY
  Experience for Image
   
McDonald’s has communicated for several years now on the quality of its products, in traditional a..  
 


Send us your case study 
click here for details