Title "Our Heroes are Back"
Agency J. Walter Thompson Amsterdam
Brand ING

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SummaryING as one of the sponsors of the major renovation project of the RijksMuseum in Amsterdam wanted a dramatic way of letting people know of its reopening. ING partnered with the agency JWT to create a marketing stunt in a large shopping centre-where actors dressed in 17th century costumes created a flashmob. With the painting “The Night Watch” by Rembrandt booming through the shopping centre-an array of spectacular events unfolds after a thief sets off an alarm in one of the shops. The entertainment ends with a banner descending in front of the cast and the information about the reopening.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
Length85 seconds
Production Company Bre.......ijer . I...cs Subscribers Only
Executive Creative Director ..s K....en Subscribers Only
Creative Team Rik Eysink Smeets
Creative Team N..k ..n B....en Subscribers Only
Account Manager E...r Mo.....rs Subscribers Only
Account Manager Ms. Natalie Verhoeff
Account Manager L...a J...en Subscribers Only
Advertising Manager J...n ..n ..r Z...en Subscribers Only
Advertising Manager Eline Overkleeft

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