Send us your case study
Mar 4, 2015
click here for details

Toyota South Africa - "Make Your Bike the Mouse" - FCB South Africa

Title "Make Your Bike the Mouse"
Agency FCB South Africa
Brand Toyota South Africa
Want to see all the credits ?
Subscribe and Get Inspired. See the world's best ads.
SummaryAs potential Toyota RAV4 buyers are outdoor types who love hiking, cycling and running, the auto maker and its agency DraftFCB South Africa offered them a unique outdoor digital experience. On a mountain-biking track at Bryanston Cycle Park, they could ride on a real world, scaled-up version of the RAV4 website. Using infrared sensors and custom-built mechanics, the track behaved exactly like its online twin, with signposts to different sections and the ability to activate content. The riders effectively use their bikes as cursors to navigate the site and even book a test drive.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
StorySubscribers Only
Length151 seconds
Agency Showcase

  How would you transmit the idea of drama?
In order to promote the new series coming out on TV and communicate the emotional shock they will ..  

  Experience for Image
McDonald’s has communicated for several years now on the quality of its products, in traditional a..  

Send us your case study 
click here for details