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Oct 21, 2014
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Toyota South Africa - "Make Your Bike the Mouse" - FCB South Africa

Title "Make Your Bike the Mouse"
Agency FCB South Africa
Brand Toyota South Africa
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SummaryAs potential Toyota RAV4 buyers are outdoor types who love hiking, cycling and running, the auto maker and its agency DraftFCB South Africa offered them a unique outdoor digital experience. On a mountain-biking track at Bryanston Cycle Park, they could ride on a real world, scaled-up version of the RAV4 website. Using infrared sensors and custom-built mechanics, the track behaved exactly like its online twin, with signposts to different sections and the ability to activate content. The riders effectively use their bikes as cursors to navigate the site www.rav4.co.za and even book a test drive.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
StorySubscribers Only
Length151 seconds
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