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Sep 22, 2014
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The Safety Lab - "Hope Soap" - Y&R Cape Town

Title "Hope Soap"
Agency Y&R Cape Town
Brand The Safety Lab
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SummaryBlikkiesdorp is one of the most disadvantaged areas of Cape Town. Due to a lack of hygiene, more people there suffer from diseases like typhoid, diarrhea, pneumonia or cholera than anywhere else in South Africa. And kids are the most vulnerable group. But simply washing their hands regularly with soap would dramatically diminish their chances of catching a disease. So how to encourage kids to use soap so often that it becomes a routine? The association Blikkiesdorp4hope and its agency Y&R have introduced HOPE SOAP: a bar of soap with a toy inside. If children want the toys, they have no choice but to use the soap. An incentive to adopt a healthy habit.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
Length127 seconds
Executive Creative Director ..i A...s Subscribers Only
Art Director R...n Fo....ft Subscribers Only
Art Director Mr. Gareth Owen
Art Director J...in J...ua Subscribers Only
Art Director A...ha M....am Subscribers Only
Chief Creative Officer Mr. Graham Lang
Copywriter Nk....zi M....go Subscribers Only
Copywriter G...am K...e Subscribers Only
Director Mr. Gareth Place
Account Director R...na F...er Subscribers Only
Agency Producer As....gh Ha....on Subscribers Only
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