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Jul 24, 2014
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Ray-Ban - "#nofilterjustrayban" - DDB Group Belgium

Title "#nofilterjustrayban"
Agency DDB Group Belgium
Brand Ray-Ban
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SummaryDDB is responsible for a transportation campaign in all major Belgian cities for Ray-Ban. Trams have been redesigned into "Ray-Ban Test-Drive Trams". On the outside, a black covering with a huge Ray-ban logo and in the inside, a range a colored filters on the windows enables you to discover Brussels, Antwerp (etc) through different Ray-Ban color lenses. Thus in surfing on the trend of using vintage filters on mobile platforms, this campaign invites people to share their pictures with #nofilterjustrayban website.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
Length69 seconds
More InformationSubscribers Only
Production Company JC....ux Subscribers Only
Production Company C...r C....el Subscribers Only
Production Company Lijncom
Creative Director P...r A..e Subscribers Only
Creative Team G....an .e S..t Subscribers Only
Strategic Planner Maarten Van Daele
Account Manager G....an .e S..t Subscribers Only
Photographer Ma....nn Ko....kx Subscribers Only
Photographer Yannick Tielemans
Graphic Designer A...ud He.....le Subscribers Only
Advertising Manager D...ar Sl.....gen Subscribers Only
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