Brand Ray-Ban

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SummaryDDB is responsible for a transportation campaign in all major Belgian cities for Ray-Ban. Trams have been redesigned into "Ray-Ban Test-Drive Trams". On the outside, a black covering with a huge Ray-ban logo and in the inside, a range a colored filters on the windows enables you to discover Brussels, Antwerp (etc) through different Ray-Ban color lenses. Thus in surfing on the trend of using vintage filters on mobile platforms, this campaign invites people to share their pictures with #nofilterjustrayban website.Subscribers Only
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