Title "Geox Scream Challenge with Infiniti Red Bull Racing Team"
Agency SMFB
Brand Geox

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SummaryFootwear brand GEOX is promoting its Formula 1 sponsorship with a competition in which participants must overcome their fear to win shoes. Contestants are offered 20 pairs of shoes if they can survive one lap with racing drivers Sebastian Vettel or Mark Webber, from the Infiniti Red Bull Racing team, without screaming or throwing up. Each time they show signs of losing their nerve, they lose one pair of shoes.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
PhilosophySubscribers Only
TaglineSubscribers Only
Length192 seconds

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