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Sep 2, 2014
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Sony - "Soda Call" - Crispin Porter + Bogusky Gothenburg

Title "Soda Call"
Agency Crispin Porter + Bogusky Gothenburg
Brand Sony
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SummarySony has profited from the “Skyfall” preview in Swedish movie theaters by promoting its new Xperia Acro S. model thanks to this stunt operation. Free drinks were offered to the spectators before they entered the cinema. An interactive commercial then explained the competition and made a hidden waterproof telephone buzz inside one of the free soda cups. The film was then broadcast on social media contributing to a significant increase in the awareness of the brand and its message.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
StorySubscribers Only
Length120 seconds
Production Company V....ts Subscribers Only
Executive Creative Director G...av M....er Subscribers Only
Creative Director Mr. Jonas Wittenmark
Creative Director T...as C....on Subscribers Only
Art Director J...s Wi.....ark Subscribers Only
Art Director Elof Ivarsson
Copywriter T...as C....on Subscribers Only
Copywriter J...b Er....on Subscribers Only
Production Company Producer Ms. Annika Andreasson
Project Manager K...n Br....rk Subscribers Only
Account Director T....se O....er Subscribers Only
Agency Showcase

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