Title "IKEA RGB Billboard"
Agency thjnk
Brand IKEA

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SummaryIKEA has once again found an inventive way to promote its small space storage solutions with a special billboard. Thanks to specific red, green and blue lights the message has been multiplied 3 time on the same surface. This demonstration in terms of communication reinforces for the general public the capacity of IKEA to continuously innovate and helps the brand to remain a social phenomenonSubscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
Length60 seconds
Production Company . M..E T..S Subscribers Only
Executive Creative Director A...n J...um Subscribers Only
Executive Creative Director Ms. Bettina Olf
Creative Director G...g B..r Subscribers Only
Creative Director T...en O...n Subscribers Only
Art Director David Lasar
Art Director N....as Sch........zner Subscribers Only
Copywriter G...g B..r Subscribers Only
Copywriter Mr. Torben Otten
Director D....ic Re.....ng Subscribers Only
Account Planner Al.....er Ko....in Subscribers Only
Account Manager Björn-Thore Bietz
Account Manager S...ra S....ze Subscribers Only

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