| Title | IKEA RGB Billboard |
| Agency | thjnk Hamburg |
| Campaign | IKEA RGB Billboard |
| Advertiser | IKEA |
| Brand | IKEA |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Outdoor/Out of Home |
| Length | |
| Executive Creative Director | A...n J...um Subscribers Only |
| Executive Creative Director | B....na ..f Subscribers Only |
| Creative Director | G...g B..r Subscribers Only |
| Creative Director | T...en O...n Subscribers Only |
| Copywriter | G...g B..r Subscribers Only |
| Copywriter | T...en O...n Subscribers Only |
| Art Director | D...d L...r Subscribers Only |
| Art Director | N....as Sch........zner Subscribers Only |
| Account Manager | Bj......hore B...z Subscribers Only |
| Account Manager | S...ra S....ze Subscribers Only |
| Account Planner | Al.....er Ko....in Subscribers Only |
| Production Company | . M..E T..S Subscribers Only |
| Director | D....ic Re.....ng Subscribers Only |
IKEA communicates in 3 steps
IKEA has once again found an inventive way to promote its small space storage solutions with a special billboard. Thanks to specific red, green and blue lights the message has been multiplied 3 time on the same surface. This demonstration in terms of communication reinforces for the general public the capacity of IKEA to continuously innovate and helps the brand to remain a social phenomenon