TitleIKEA RGB Billboard
Agency
Brand IKEA

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SummaryIKEA has once again found an inventive way to promote its small space storage solutions with a special billboard. Thanks to specific red, green and blue lights the message has been multiplied 3 time on the same surface. This demonstration in terms of communication reinforces for the general public the capacity of IKEA to continuously innovate and helps the brand to remain a social phenomenonSubscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/Publication Subscribers Only
Length
Production Company . M..E T..S Subscribers Only
Executive Creative Director A...n J...um Subscribers Only
Executive Creative Director
Creative Director G...g B..r Subscribers Only
Creative Director T...en O...n Subscribers Only
Art Director
Art Director N....as Sch........zner Subscribers Only
Copywriter G...g B..r Subscribers Only
Copywriter
Director D....ic Re.....ng Subscribers Only
Account Planner Al.....er Ko....in Subscribers Only
Account Manager
Account Manager S...ra S....ze Subscribers Only

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