Title "Light Adaptive Poster"
Agency BBDO and Proximity Thailand
Brand Optic Square

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SummaryOptic Square is a Thai Opticians chain which has requested the support of BBDO & Proximity to promote its new Light Adaptive Lenses range. It’s always difficult to stand out in this classical area of communication, thus the agency has created a traditional posters with real demos of the product. Placed in glass elevators, the posters show portraits of people wearing glasses whose lenses become darker from sun by a simple effect of transparency.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
StorySubscribers Only
Length46 seconds
Production Company M....to Pr.....ion Subscribers Only
Creative Director Su....ak Suc........onta Subscribers Only
Creative Director Mr. Anuwat Nitipanont
Art Director A...at Ni.....ont Subscribers Only
Art Director Ka....on Me.....ul Subscribers Only
Chief Creative Officer Mr. Suthisak Sucharittanonta
Copywriter Su....ak Suc........onta Subscribers Only
Copywriter A...at Ni.....ont Subscribers Only
Copywriter Piyakan Sirichankachorn
Copywriter P...r V...hn Subscribers Only
Copywriter Y..s .h Subscribers Only
Agency Producer Suwanus Yibpikul
Account Manager Ta....an Won......art Subscribers Only
Business Director A...ee Ruea.........porn Subscribers Only

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