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Sep 18, 2014
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Sealord - "Burning Billboard" - Saatchi & Saatchi New Zealand

Title "Burning Billboard"
Agency Saatchi & Saatchi New Zealand
Brand Sealord
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SummaryThe seafood brand Sealord promoted its smoked salmon with an original stunt: a billboard has been turned into a big-size demo of their production process. The two champions of the company Joe and Gav literally burnt logs to smoke salmon on a giant billboard to show how their smoked salmon is traditionally handmade by Sealord. The operation has been filmed and then broadcast to promote Sealord brand around New Zealand.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
TaglineSubscribers Only
Length69 seconds
Media Agency Subscribers Only
Production Company Subscribers Only
Executive Creative Director Mr. Antonio Navas
Creative Group Head C..y Be.....ger Subscribers Only
Creative Group Head M..t Subscribers Only
Director Rowan Webb
Director of Photography K..t Subscribers Only
Executive Producer Subscribers Only
Account Director Katja Green
Account Planner S...h Ho....ts Subscribers Only
Media Director M..t ..m Subscribers Only
Media Director Jesse Jones
Agency Producer A..a K....dy Subscribers Only
Business Director S....ey W...or Subscribers Only
Editor Zac Blair
Designer ..b F...n Subscribers Only
Sound Design Company R..d Subscribers Only
Advertising Manager Melissa Semmens
Advertising Manager S...h Subscribers Only
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