Title "Burning Billboard"
Agency Saatchi & Saatchi New Zealand
Production Company Gorgeous Enterprises
Brand Sealord

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SummaryThe seafood brand Sealord promoted its smoked salmon with an original stunt: a billboard has been turned into a big-size demo of their production process. The two champions of the company Joe and Gav literally burnt logs to smoke salmon on a giant billboard to show how their smoked salmon is traditionally handmade by Sealord. The operation has been filmed and then broadcast to promote Sealord brand around New Zealand.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
TaglineSubscribers Only
Length69 seconds
Media Agency S....om Me.....st Subscribers Only
Executive Creative Director A....io N...s Subscribers Only
Creative Group Head Cory Bellringer
Creative Group Head M..t S....rs Subscribers Only
Director R...n W..b Subscribers Only
Director of Photography Kent Belcher
Executive Producer E...na Mo....an Subscribers Only
Account Director K...a G...n Subscribers Only
Account Planner Sarah Hodgetts
Media Director M..t ..m Subscribers Only
Media Director J...e J...s Subscribers Only
Agency Producer Ms. Anna Kennedy
Business Director S....ey W...or Subscribers Only
Editor ..c B...r Subscribers Only
Designer Rob Flynn
Sound Design Company Fr....in R..d Subscribers Only
Advertising Manager M....sa S....ns Subscribers Only
Advertising Manager Sarah Sandoval

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