Title "2nd Lives"
Agency Ogilvy & Mather Beijing
Brand Coca-Cola

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SummaryCoca-Cola Recycling is one of the responsible initiatives launched to create “positive changes” in the communities. Ogilvy & Mather China has offered a playful way of re-using the Coca-Cola Bottles in creating a set of special caps. These caps were offered in buying the soft drinks and gave kids the opportunity to transform their empty Coke bottles into water guns, paintbrushes and for adults into pencil sharpener or sprays… Launched with success in Viet-Nam, the campaign is set to be launched around Asia.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
ProblemSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
TaglineSubscribers Only
Length94 seconds
Creative Director G...am F..k Subscribers Only
Creative Director J...i Ram......nan Subscribers Only
Creative Director Mr. Wilson Chow
Creative Director J....ai .u Subscribers Only
Art Director Ch....ao ..e Subscribers Only
Art Director Morris Ku
Art Director Yo.....ng .u Subscribers Only
Art Director ..n .e Subscribers Only
Copywriter Juggi Ramakrishnan
Director A...ew P....tt Subscribers Only
Director A...ew St.....on Subscribers Only
Director Thomas Gregg
Producer J..f W..g Subscribers Only
Producer ..n .a Subscribers Only
Producer Tony Liang
Producer Z...ng .u Subscribers Only
Producer G...on W....an Subscribers Only
Cameraman Morris Ku
Account Manager ..a W..g Subscribers Only
Account Manager C..y T...er Subscribers Only
Account Manager Ellen Soh
Account Manager A...ea ..n Subscribers Only
Account Manager I..s Z..u Subscribers Only
Account Manager Mr. Rob Martin Murphy
Editor M...is .u Subscribers Only
Photographer Xi....ng ..u Subscribers Only
Designer Chenghao Xie
Designer So....an ..h Subscribers Only
Advertising Manager T...y .u Subscribers Only
Advertising Manager Andrew Kwan
Advertising Manager E..c C...g Subscribers Only
Film manager W...ei H...o Subscribers Only

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