To promote their new parking assistant, Fiat and Leo Burnett have created a stunt with an interactive parking billboard linked to distance sensors. How it works? The interactive video billboard presents different assistants showing you the remaining space when you're trying to park in front of it. Thus, parking becomes cool, safe, stress-free or even a child's play, like with the FIAT parking assistant.
| Title | Parking Billboard Case Film |
| Agency | Leo Burnett GmbH |
| Campaign | Parking Billboard |
| Advertiser | Fiat |
| Brand | Fiat 500 |
| Posted | June 2015 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital Installation |
| Length | |
| More Information | Subscribers Only |
| Chief Creative Officer | A....as P...i Subscribers Only |
| Art Director | D....la E...d Subscribers Only |
| Art Director | H...e K...ss Subscribers Only |
| Copywriter | Be....in M...el Subscribers Only |
| Copywriter | J..rg Ho....nn Subscribers Only |
| Creative technologist | V...or Ki.....kij Subscribers Only |
| Client Services Director | K....in S....tt Subscribers Only |
| Account Director | A....ia B....ni Subscribers Only |
| Agency Producer | C....ia M...ler Subscribers Only |
| Agency Producer | Th....en ..h Subscribers Only |