Coca-Cola and Channel 4 have created personalized TV commercials as a new part of the "Share a Coke" concept. They will be featured on the online streaming of Channel 4: 4oD. Anyone can register and then see the Channel 4 logo transformed into a Coke bottle with his name on it.
| Title | The world's first fully personalised tv campaign |
| Agency | MediaCom |
| Campaign | The world's first fully personalised tv campaign |
| Advertiser | Coca-Cola Company |
| Brand | 46664/Coca-Cola |
| Posted | June 2015 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Television & Cinema |
| Length | |