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May 23, 2013
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Stretchable poster
A poster which heightens curiosity
IDEAS customized posters, local advertising
TITLE Whatever Your Shape
BRAND Valin Custom Tailoring
AGENCY lg2
SUMMARY Men Clothings Store; Valin Confection contacted Lg2 Quebec to promote its new service: tailor-made s.... more
Outdoor Installation for a Launch
The launch of the new Samsung Eco Bubble Washing Machine; that has a built-in programme “for every kind of clothes”.
IDEAS Ambient, outdoor, statues
TITLE Naked Statue
BRAND Samsung Eco Bubble
AGENCY Leo Burnett Continental Western Europe
SUMMARY The brand decided to mimic the effectiveness of its new product by cleaning the vandalized and dirty.... more
Extension of an interactive successful campaign in the streets
For "Pleasure Seekers" in real and in virtual life.
IDEAS gaming, augmented reality, mobile app., competition, ice cream
TITLE Magnum Pleasure Hunt Across Amsterdam
BRAND Magnum
AGENCY Lowe Brindfors
SUMMARY Magnum embarked on a new brand promise “for pleasure seekers” and designed a “Pleasure Hunt” across .... more
Surprising installation and ridiculous media budget for energy saving.
A massive Igloo to consume energy
IDEAS outdoor, CSR, energy savings, installation, web, internet
TITLE The Electricity Hog
BRAND Entega
AGENCY DDB Tribal Germany Berlin
SUMMARY Wastefulness is the biggest source of energy. This statement made Entega, a green energy supplier, c.... more
Experience Cape Town virtually
A Digital campaign through social media to promote a destination
IDEAS social media, snowbowl effects, pictures, Facebook, engagement
TITLE Facebook Holiday
BRAND Cape Town Tourism
AGENCY Ogilvy & Mather Cape Town
SUMMARY Cape Town Tourism wanted an digital campaign to promote the “unexpected side of the city”. Ogilvy ca.... more
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