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Aug 22, 2014
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SI-OTREN INOTORMOP (In-store promotion)
CSR operation for the Happy Meal
IDEAS Fast-food, restaurants, in-store, posters, csr
TITLE Literacy Store
BRAND McDonald's
SUMMARY The Illiteracy rate in the USA hasn't changed for 10 years, and most people don't appreciate how dif.... more
Light Adaptive Communication
Changing Posters to promote changing glasses.
IDEAS Opticians, glasses, light, posters, outdoor
TITLE Light Adaptive Poster
BRAND Optic Square
SUMMARY Optic Square is a Thai Opticians chain which has requested the support of BBDO & Proximity to promot.... more
Creative Technology with vending machine
Show your soccer style and be rewarded
IDEAS vending machine, soft drinks, soccer, football, ambush marketing
TITLE #FutbolNow Skills Challenge
SUMMARY A few weeks before the start of the World Cup, Pepsi uses its “superstar 2014 football squad” – incl.... more
Radio Live Car Accident
Radio stunt to impact listeners
IDEAS radio ads, hijacking, media innovation, stunt, radio stunt
TITLE Live Car Accident
SUMMARY Whether it’s texting, taking a phone call, or sending emails, cell phone use is associated with high.... more
An online campaign that hijacks others
Mömax gets rid of the annoying online banners
IDEAS digital, online, furniture stores
TITLE Banner Curtain
BRAND Moemax Furniture Store
SUMMARY Mömax the Austrian & German Furniture retail chain wanted to promote its new online store through an.... more
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