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Oct 25, 2014
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Original use of social media
Posthumous Tweets
IDEAS twitter, fundraising, ALS, death, diseases, donation
TITLE Dead Man Tweeting
BRAND ALS Foundation Netherlands
SUMMARY This campaign is a follow-up to a project initiated three years ago by the ALS (Amyotrophic Lateral .... more
Fresh News Bottle! A new media
Special packaging edition
IDEAS water bottles, newspaper, media, packaging, readership
TITLE News Bottle!
BRAND Mainichi
SUMMARY Newspaper readership is declining dramatically among young adults in Japan, so this campaign set out.... more
Transform a daytime beer into a night time beer
When a campaign reaches for the moon
IDEAS Outdoor, installation, beer, alcoholic beverages
TITLE Luna Corona
BRAND Corona Extra
SUMMARY Corona Extra is known for quenching thirsts during the day, but its agency Cramer-Kasselt wanted to .... more
FIFA 14 TV Launch in Colombia
FIFA 14 video game: virtually real football
IDEAS Television, football, soccer, video games, replay
BRAND Microsoft Xbox
SUMMARY To announce that the FIFA 14 video game now includes the Colombian football league, Y&R Bogota and M.... more
A coffee to share
Nescafé surprises the « Metro » readers by offering them a moment to share.
IDEAS Coffee, newspaper, mugs, cups, share, morning
TITLE Pop-Up Café
BRAND Nescafé
SUMMARY The Parisian way of life. Every morning you take the subway and you read your free newspaper. All al.... more
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