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May 24, 2013
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"Make the move" manifesto
A flower shop invites ladies to break the rules
IDEAS bloggers, single, flowers, couples, Valentine's Day, miss, manifesto
TITLE Exotica Valentine's make a move (FILM)
BRAND Exotica
AGENCY Leo Burnett Beirut
SUMMARY It is a well-known fact that, in Lebanon, there are 6 women for every man. Ladies are mainly single..... more
A new kind of Weatherman
Partner with a successful TV program to raise awareness about homeless people
IDEAS TV program partnership, host, fundraising, donation, homeless
TITLE Days of Hope
BRAND Samusocial
AGENCY Saatchi & Saatchi Berlin
SUMMARY Saatchi & Saatchi Berlin office is at the origin of a campaign which has spread through Europe to ra.... more
Punchy ad for Ipad
Adapt the message to the functionalities of the device
IDEAS Ipad, domestic violences, portraits
TITLE Beating Facts
BRAND bff Frauen-Gegen-Gewalt
AGENCY Plan.Net Gruppe
SUMMARY ! of 4 women in Germany is a victim of domestic violences: The association bff-Frauen gegen Gewalt w.... more
Pepsi lights up people’s life
A CSR Recycling operation
IDEAS media innovation, ambient, corporate image, CSR, corporate social responsibility
TITLE Bottle Light
BRAND Pepsi
AGENCY BBDO Guerrero
SUMMARY Power is so expensive in Philippines that a lot of families can’t afford to have light whereas their.... more
Experience for Image
Surprise people thanks to a new approach
IDEAS restaurant, brand image, experiment
TITLE The Gourmet Experiment
BRAND McDonald's
AGENCY Heye & Partner GmbH
SUMMARY McDonald’s has communicated for several years now on the quality of its products, in traditional adv.... more
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