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Aug 20, 2014
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Education keeps children away from poverty
Objects created for a campaign become collectibles
IDEAS CSR, charity, retail
TITLE Bookends
BRAND Kinokuniya
SUMMARY Today, nearly 100 million children around the world don’t go to school. Kinokuniya is a big bookstor.... more
Base innovates in TV with Duval Guillaume
Watching TV or a streaming TV show?
IDEAS television, tv, media innovation, tv shows, telecom, wireless network
TITLE Jamming Prime Time TV Shows
SUMMARY You’re sitting on your couch, watching TV and suddenly it freezes, like if the video was loading on .... more
A bright idea…
…That lights up your magazine!
IDEAS bike, light, interactive ad, magazine, social media, facebook, bike light, bight lamp
TITLE The Brightest Online Ad
BRAND Lupine
SUMMARY In order to promote their brand new lighting systems, the “Betty” (the brightest bike light in the w.... more
Apotek Hjärtat blows life into a digital screen
An engaging and innovative idea that creates curiosity
IDEAS digital billboards, digital billboards, subway, hair care
TITLE Blowing in the Wind
BRAND Apotek Hjärtat
SUMMARY In a Stockholm subway commuters were introduced to Apotek Hjärtat new line of hair care products. Th.... more
Innovation in bus shelters
Raise awareness about homelessness with an outdoor innovation
IDEAS outdoor, adshel, homeless, charity, fundraising, donation
TITLE Caritas Adshel Heater
BRAND Caritas
SUMMARY In reaction to the eviction of the homeless from Viennese City Park on the arrival of Winter, DDB Tr.... more
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