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May 22, 2013
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Add-on for real life
A big idea that could live a life of its own
IDEAS collateral, promotion, catalogue app.
TITLE The Beröra Mitten Kit
BRAND Ikea
AGENCY SMFB
SUMMARY Ikea wanted to launch a new version of its catalogue for tablets among the Norwegian public. Unfortu.... more
Abracadabra & the digital billboad is hijacked
Create surprise & curiosity
IDEAS digital outdoor, screens, event promotion
TITLE The Disappearance
BRAND Quebec City Magic Festival
AGENCY lg2
SUMMARY At the occasion of Quebec City Magic Festival, LG2 agency has created an outdoor digital campaign wh.... more
The Book that turns into a piece of furniture
Exceptional catalog for luxury products
IDEAS catalogue, book, furniture, designer
TITLE Coffeetable Book
BRAND Rolf Benz
AGENCY Serviceplan
SUMMARY Rolf Benz is a luxury furniture designer for which a new kind of catalog has been created: the coffe.... more
Radio Ghosts without media spends
Reach people where they should be more aware
IDEAS streaming, radio, crossroads, PSA, road safety, radio
TITLE Radio Ghosts (Film)
BRAND Johanniter-Unfall-Hilfe
AGENCY Serviceplan
SUMMARY In Hamburg, around 10% of deaths are caused by drunk driving. To raise awareness about this issue fo.... more
New Space for micro targeted message
Use the 16:9 specifities to address people
IDEAS TV, black stripes, 16:9 broadcast, 4:3 broadcast, television
TITLE No More Black Stripes
BRAND Comfy
SUMMARY Comfy has decided to promote the widescreen TV in targeting people with old 4:3 TV without disturbin.... more
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