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Oct 20, 2014
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Creative Technology with vending machine
Show your soccer style and be rewarded
IDEAS vending machine, soft drinks, soccer, football, ambush marketing
TITLE #FutbolNow Skills Challenge
BRAND Pepsi
AGENCY
SUMMARY A few weeks before the start of the World Cup, Pepsi uses its “superstar 2014 football squad” – incl.... more
Radio Live Car Accident
Radio stunt to impact listeners
IDEAS radio ads, hijacking, media innovation, stunt, radio stunt
TITLE Live Car Accident
BRAND DVR
AGENCY
SUMMARY Whether it’s texting, taking a phone call, or sending emails, cell phone use is associated with high.... more
An online campaign that hijacks others
Mömax gets rid of the annoying online banners
IDEAS digital, online, furniture stores
TITLE Banner Curtain
BRAND Moemax Furniture Store
AGENCY
SUMMARY Mömax the Austrian & German Furniture retail chain wanted to promote its new online store through an.... more
Coca-Cola new machine: Happiness Arcade (Recycling and Entertaining)
How to combine happiness and pleasure with a global issue?
IDEAS experiential, recycling, CSR, soft drinks, pleasure, incentive
TITLE Happiness Arcade
BRAND Coca Cola
SUMMARY Dhaka is one of the most polluted capital in the world. Coca-Cola has decided to unite its sustainab.... more
Don’t be too metrosexual
An Experiment in men’s clothing stores.
IDEAS ambient, experiential, personal hygiene, men, changing rooms
TITLE Changing Room
BRAND Head & Shoulders
AGENCY
SUMMARY Men can now take care of their appearance in a very short time, with Head & Shoulders. That’s the si.... more
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