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Nov 25, 2015
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Parking stunt for Fiat

Entertaining and useful billboard

IDEAS digital billboard, automotive, parking, stunt
TITLE Parking Billboard Case Film
BRAND Fiat 500
SUMMARY To promote their new parking assistant, Fiat and Leo Burnett have created a stunt with an interactive parking billboard linked to distance sensors. How it works? The interactive video billboard presents different assistants showing you the remaining space when you're trying to park in front of it. Thus, parking becomes cool, safe, stress-free or even a child's play, like with the FIAT parking assistant.
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Undersea billboard in Dubai

Nivea incitates you to protect yourself from the sun in a surprising location

IDEAS billboard, installation, suntan products, snorkeling
TITLE The Undersea Billboard
SUMMARY Nivea encourages you to protect yourself from the sun in a surprising location. In the UAE, tourists are keen on testing snorkeling, but half of them forget that while looking at the submarine life, they expose their back to the sun. Nivea which is offering a range of suntan and waterproof products has decided to remind them to protect themselves with a billboard located in the ocean floor in a famous snorkeling spot.
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Tips for moms to be from JWT Israel and Materna

Interactive Digital Billboard

IDEAS outdoor, digital billboard, baby food, interactivity
TITLE Materna - tips for moms to be
BRAND Materna
SUMMARY The baby food brand Materna wanted to reinforce its proximity with moms and future mothers. Veteran mothers share their expertise with future mothers through a huge interactive billboard placed in a central position in Tel Aviv. They can also send advice through all devices to be spread via the billboard to the passers-by
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Volkswagen calls out latecomers to the movies

Demo in a movie theater

IDEAS cinema, automotive, movie theaters
TITLE Cinema Pedestrian Detection
BRAND Volkswagen
AGENCY DDB Barcelona
SUMMARY You're in the cinema, already munching your popcorn and watching the trailers. Then some annoying latecomers arrive, blocking your view. Or even forcing you to stand up so they can step on your toes. DDB Barcelona made use of this familiar situation to demonstrate Volkswagen's new pedestrian detection system. The lights go down in a Madrid theater and a trailer begins. When a pair of latecomers arrive, they're lit up by a spotlight and VW's pedestrian warning symbol appears on the screen. A fun and informative way of showing that with VW's motion sensor, pedestrians won't remain unnoticed. The best way to explain a new technology is to show how it works.
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McDonald's creates roadside happiness in Manila

Motorists drive into an express breakfast

IDEAS event, activation, highways, road, fast-food
TITLE #McTollbooth surprises motorists
BRAND McDonald's
SUMMARY In Manila, traffic congestion is such a problem that McDonald’s decided to reach people where they spend a big portion of their day – on the road. The toll booth of a highway was transformed into a McDonald’s drive-thru, offering drivers a free pass and a free breakfast. For once, commuting became enjoyable.
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Billboards as training exercises

On street demo: "You have more power than you think"

IDEAS billboards, sports, energy drinks
TITLE The Powerade Workout Billboards
BRAND Powerade
SUMMARY The energy drink Powerade has created special billboards which make you sweat in climbing the scrolling billboard like a wall, lifting weights, testing your strength… Passers-by who have trained themselves will receive a Powerade bottle to quench their thirst
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Augmented reality brochure

Explore the car with a brochure and your smartphone

IDEAS brochure, augmented reality, mobile phone, virtual
TITLE Audi TT Brochure Hack
AGENCY Razorfish
SUMMARY The third generation of the Audi TT is the perfect combination of design and performance. It is the first model to feature a revolutionary digital display or "Virtual Cockpit" — this was the main product point for the new model. Leaning on the innovation, the agency created the The Audi TT brochure hack – an augmented touched base journey through the virtual cockpit and the use of conductive ink and your smartphone
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Lifebuoy campaign cleans up shopping

The handles of shopping carts are swarming with germs

IDEAS shopper marketing, activation, hygiene products
TITLE Handle on Hygiene
BRAND Lifebuoy
SUMMARY You could pick up more than your groceries when you visit the supermarket. Tests have shown that the handles of shopping carts are swarming with germs. In Dubai, Lifebuoy and Geometry Global came to the rescue with an on-ground activation awareness programme. They created a handy doughnut-shaped gadget that slides along the shopping cart handle, instantly sanitizing it. On the one hand this enabled healthier shopping, killing 99% of germs with one swipe, and on the other it raised awareness of Lifebuoy’s sanitizer gel.
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A water-generating billboard to nurture crops

UTEC Annual Challenge

IDEAS OOH, creative technology, billboard, water-generating
TITLE Air Orchard
SUMMARY To attract fresh applicants, the UTEC (University of Engineering and Technology) in Peru sets its students an annual challenge. This time they were asked to find a way of irrigating plants with fresh water in an area where polluted waterways make this impossible. Their solution: The Air Orchard, a billboard that generates fresh water. The system works by converting airborne moisture into pure water using ten dehumidifiers hidden behind the poster. An irrigation system then streams the water to rows of lettuces. So far, more than 2,800 pollution-free lettuces have been given away to local people.
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VW Think Blue vending machine converts old batteries into gifts


IDEAS vending machine, recycling, recycle
TITLE Volkswagen Think Blue creates new eco-currency
BRAND Volkswagen Think Blue
SUMMARY What if you could use dead batteries as currency? It’s now possible in Russia, thanks to an unusual vending machine. More than 15 million batteries and accumulators are thrown away in Russia every year; a serious problem, given the fact that a single battery can pollute more than 20 square meters of earth with heavy metals. Hence the vending machine co-created by Volkswagen Think Blue, the auto-maker’s eco-initiative, and DDB Russia. Installed at high-profile sites in Moscow, the THINK machines enable users to pop in their old batteries in exchange for VW-branded goodies and eco-products. One machine can collect around 1,000 used batteries a month.
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New Bottles Are Up To Scratch

New labels to customize

IDEAS labels, mineral water, customization, packaging
TITLE Signature Bottle
BRAND Aershan
SUMMARY Water is valuable in China, which has a population of 1.3 billion. Yet every day, half-full water bottles are trashed because people can’t identify their own bottle after group activities like meetings and soccer matches. To raise awareness and reinforce the environmental-friendly image of bottled water brand Aershan, Cheil Beijing came up with a smart solution: a scratch-able silver coating that allows people to scratch their initials or another design into the label. Each bottle becomes easy to distinguish when, say, returning to the side of the pitch for that vital post-match thirst-quencher. The initiative drove a sales increase of 21% as well as positive buzz on social media.
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Thin premise for a smartphone ad

Double side magazine ad

IDEAS transparent page, silhouette, smartphone, articles, magazine
TITLE Everslim
BRAND Evertek
SUMMARY The Tunisian mobile phone brand Evertek, launched in 2006, has come up with a pretty thin idea to promote the slenderness of its new model: the EverSlim. To demonstrate the object’s wafer-like silhouette, Ogilvy has created a magazine ad that can be read on both sides: a transparent page showing a side-on view of the phone. The ad is so thin that it fits between two columns of text, doubling its exposure time without impacting the viewer’s reading pleasure.
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Squeezing awareness from Twitter

H2O Challenge

IDEAS Twitter, social media, awareness campaign
TITLE h2ofilter (Case Study)
BRAND Unicef
SUMMARY World Water Day on March 22nd is an ideal opportunity for NGOs to communicate about imbalances in access to drinking water across the globe. This year the theme is Water and Sustainable Development. In order to raise awareness and funds for the children of Togo, Unicef and Publicis Conseil turned to Twitter. The H2O Unicef Challenge will enable Twitter users to metaphorically “squeeze” the H, 2 and O out of their accounts. The newly created water molecules will be transformed into funds supporting access to fresh water at Togolese schools. In this way, Twitter will become the tool for spreading the word about the #h2ochallenge, as well as the means of taking part in the challenge itself
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Interactive Digital Billboards

Use of facial recognition to raise awareness about domestic violence

IDEAS #IWD, digital billboard, PSA
TITLE Look At Me (Case Study)
BRAND Women's Aid
SUMMARY For International Women's Day, WCRS has teamed up with Women's Aid and Ocean Outdoor to address the issue of domestic violence through digital interactive billboards. When people are paying attention to the billboards, the women's bruises start to disappear, in order to demonstrate that we shouldn't turn a blind eye to domestic violence.
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Storygram – where words meet pictures

Empik wants to reawaken a love a books

IDEAS instagram, books, reading, readers
TITLE Storygram
SUMMARY On public transport these days, more commuters seem to be glued to their smartphones or Kindles than reading actual books. Poland’s largest bookseller, Empik, wanted to reawaken a love of books and tempt people back into its stores. Ironically, it turned to a digital platform: Instagram. The photo-sharing device has exploded in popularity in almost every demographic group in recent months. People love sharing and looking at photos on their devices. But this has also created a new space for literature. Before the release of future bestsellers, the first chapters are published on Instagram, generating interest in the books and driving intrigued readers into Empik stores.
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Experience a dive with the Shark

Samsung stands out from its competitors in the heart of Australia

IDEAS demo, experiential, smartphones, tablets, screens
TITLE Shark Diving in the Desert
BRAND Samsung
SUMMARY Alice Springs (Central Australia) has become the city for an original pop-up store. The nearest ocean is a 1.200 km drive, but a diving center has opened allowing people to experience the impossible from central Australia. With specific glasses and virtual reality, people can come close to the sharks. Finally it is revealed that the screen was simply a Samsung Galaxy Note, demonstrating the high quality of the screen
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Local Selfie Speeding Signs

A local road safety campaign

IDEAS digital billboard, road safety, speed limit, selfies
TITLE Selfie Speeding Signs
BRAND City of Antwerp
SUMMARY Duval Guillaume, the Belgian agency from Antwerp has associated with the city for a urban road safety campaign. Interactive signs are showing happy or sad smiley depending of the speed of the drivers. The agency has gone further in leaning on the selfie trend and in creating digital billboards with smiling or sad selfie portraits, depending on the speed. To create more proximity with the drivers and the general public, the local residents were invited to participate in uploading their selfies through a website and thus became the actors of this campaign shown in their neighborhood.
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Paris enlighted by DS3

Citroën DS3 tests a new lighting technology

IDEAS night, headlights, engagement, digital users, innovation, light painting
TITLE #DS3byNight
SUMMARY The new Citroën DS3 has new xenon full-Led headlights. Focusing on this innovation and on the luxury image of Paris, the agency CARE has engaged digital users through customized messages. Based on a new light painting technology, the messages have been shown in Paris. With the relay of a film, customized messages for users and influencers, #DS3byNight has become a great activation campaign
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Remote car for a corporate communication

Lancia activates its sponsorship with the Stade Français

IDEAS events, competition, automotive, rugby
TITLE Tee Pilot: Episode 3
BRAND Lancia
SUMMARY Lancia is sponsoring the Stade Français rugby. This brilliant team of the Top 14 championship is famous for one of its gadget, highly shown during the matches: the remote control car bringing the tee for the kicker. From December until April, people can compete to become the future pilot of the Stade Français Lancia remote car and also win a VIP pass. How? Be the fastest on a circuit. The event and competition is promoted also through web serie.
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Don’t waste your time waiting for a plane

Air France activates its Business class with a mobile game.

IDEAS mobile, airlines, transport, activation
TITLE Upgrade Challenge
BRAND Air France
AGENCY FF Shanghai
SUMMARY To celebrate the arrival of the new Air France Business cabins in Asia, the airlines and Fred & Farid Shanghai has created a mobile gaming that allows the winners to be upgraded. The PR stunt launch was been organize in a waiting room, just before boarding. As a real time competition to win an instant upgrade into business class. Now, all the passengers travelling with Air France from China, Hong Kong, Singapore, Indonesia or Japan can play to win their next flight travel as business.
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