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Nov 28, 2015
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Don’t waste your time waiting for a plane

Air France activates its Business class with a mobile game.

IDEAS mobile, airlines, transport, activation
TITLE Upgrade Challenge
BRAND Air France
AGENCY FF Shanghai
SUMMARY To celebrate the arrival of the new Air France Business cabins in Asia, the airlines and Fred & Farid Shanghai has created a mobile gaming that allows the winners to be upgraded. The PR stunt launch was been organize in a waiting room, just before boarding. As a real time competition to win an instant upgrade into business class. Now, all the passengers travelling with Air France from China, Hong Kong, Singapore, Indonesia or Japan can play to win their next flight travel as business.
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Flagged billboard

Who knows that Coca-Cola is a Danish brand ?

IDEAS billboard, airport, coca-cola, flags, tradition
TITLE The Happy Flag
BRAND Coca-Cola
SUMMARY Denmark is one of the happiest country in the world. Coca-Cola has recently noticed that the Danish flag was hidden in its logo. It has given the brand and the agency McCann an occasion to spread happiness through the country. At the airport, Danes have a tradition to welcome people with Danish flags. Therefore, Coca-Cola has created a special outdoor ad where people could pick flags straight from the logo to share the happiness of welcoming travelers.
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Great aquatic stunt

In the very competitive market of smartphones, Xperia stands out from the crowd

IDEAS PR stunt, pop-up store, waterproof, smartphone, Middle-East, experiential
TITLE The World's First Underwater Store
SUMMARY For the launch of the new Xperia Z3 range in Dubai, FP7 agency has come UP with the idea of a special pop-up store demonstrating one of the qualities of the mobile phone: being waterproof. Users could explore the world’s first underwater store, test the different devices and share their experience with a free underwater WiFi snorkeling and swimming while breathing fresh air inside.
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Edible social Media

Nestlé refreshes its social media communication

IDEAS social media, chocolate, food
TITLE Toll House Social Media Bakery
BRAND Toll House
SUMMARY Nestlé Toll House® chocolate chip cookie planned to refresh its social media communication. Therefore, instead of hiring social media gurus, JWT New York has hired pastry chefs to cook and bake the social content, using real ingredients. Every post was made from scratch and was totally edible. Hand-made fonts and custom cakes, each post recipe was unique.
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Creative Technology and Mobiles

Nar Mobile does CSR.

IDEAS blood donation, Android, mobile, csr
TITLE Life-Saving Cable Project
BRAND Nar Mobile
SUMMARY Azerbaijan is in constant need of blood donors. Y&R Moscow and Nar Mobile have launched an integrated campaign to bring attention to it in daily life. Most young people are addicted to their phones and they can’t spend a day without it. Therefore Y&R Moscow have created a simple parallel to communicate: give battery from one phone to the other is as simple as giving blood to someone. They invented a bracelet that allows to donate energy from one Android phone to another.
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Holiday's season and time to send your season's greetings?

Technical O2 greeting card

IDEAS direct marketing, SIM, mobile, telecommunications, season's greetings
TITLE Calling Christmas Card
SUMMARY O2 Germany and Interone have the best solution for you : a traditional greetings card that can phone your loved ones. Thanks to an integrated SIM card, the Xmas card works like a mobile phone. As soon as the card is opened, it calls a previously stored number and establishes a connection. Instead of sending simple written greetings, you can talk directly. This technological innovation serves a good story for the end of the year
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Culture Dispensing Machine

A bank transforms its ATM’s into CDM’s for a corporate campaign

IDEAS ATMs, banking, UAE, Emirati
TITLE The Culture Dispensing Machine
BRAND Emirates NBD
SUMMARY Emirates NBD is a leading retail banking franchise in UAE. To celebrate the national day and to make the Emirate culture more accessible to the UAE’s large expatriate population, Emirates NBD has converted some of its ATM’s into CDM: Culture Dispensing Machine. Placed in shopping malls, these machines offer users to learn more about a topic of the local culture: language, art, music… They were then “dispensed” a special gift to illustrate the topic and expose the expats to the culture and history of the United Arab Emirates If you understand and enjoy the culture of the place where you live, you enjoy life a whole lot more as well
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TV Monopoly

A bank stands out from its competitors with a special TV campaign

IDEAS TV, banking services,
TITLE The 24 hour ad break
SUMMARY DNB bank has 24-hour customer service. To reinforce this with the customer, they bought every single commercial break for 24 hours on Norway’s biggest commercial TV Channel, TV2. For the ads, Norwegians were invited to film and share their best advice, whatever the topic. The agency received 3.000 clips and showcased 2.30 hours of unique user generated content. DNB Bank quickly became known as the bank where you get good banking advice day and night
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Express your texts!

The Emography Project reveals the emotion in your text messages

IDEAS texts, messages, messaging, emotions, feeling, typography
TITLE The Emography Project
SUMMARY It’s always hard to have your short messages read the right way. So, MTV mobile created a free messaging service to express what you really feel when you write a text. Based on the 8 basic human emotions, they created a new typography = the emography. Whether you’re happy, sad or angry, there’s a font that matches your feeling. Select your emography, type your text and send your message as a video. Find the perfect tone for your words and add a little emotion to your short messages!
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Perfect combination between a website and an automotive brand to create branded content

Online test for some features of the vehicles

IDEAS native advertising, digital, wetransfer, automotive
TITLE WeDefender
BRAND Land Rover
SUMMARY Land Rover & Wetransfer have partnered to offer Wetransfer users a native advertising: WeDefender (the encounter between one of the most practical tools to transfer heavy files online and Land Rover Defender, the vehicle to do just the same, but in real life). Wunderman has adapted wetransfer interface so that, when landing on WeDefender, the users could upload and transfer their heavy files as if they were virtually transferred by land Rover Defender. They also had the possibility to interact with WeDefender to discover the vehicle’s main load features, book an appointment and a test with a car dealer and share their experience on social networks
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Musical Business Cards

Music that reminds you the best store.

IDEAS direct marketing, business cards, music,
TITLE Musical Visiting Card
BRAND Muzzone
SUMMARY MuzZone is a Russian musical instrument store. To promote it with a minimum budget, the agency came up with the idea of using one of the easiest memory aids to get contact details: the business card but adapted to the music industry, in creating a musical business card. The cards were covered with special marks providing a certain consequence of notes. By following simple instructions you can play a melody. Musical business cards were distributed among the shop's visitors and musicians. The cards were also used as a self-sufficient promo tool and were distributed at Cover King, the city's major musical event, which took place in one of the key rock bars.
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Spectacular outdoor installation

Flashback into the Berlin Wall's History

IDEAS Outdoor, landmarks, projection
TITLE Flashback: Discover Berlin's Hidden History
BRAND Berlin Tourismus & Kongress GmbH
SUMMARY 25 years after its fall, the Berlin Wall has become one of the most visited landmarks in Europe, but a lot of tourists don’t know its history. To raise awareness and to attract visitors in Berlin City Museum, the tourism and Congress office and its agency, BBDO Berlin, have turned the remaining sections of the Wall into spectacular installations to create a flashback into the city history. How it works. Pictures and historical images were projected on the sections of wall but were not visible with eyes, only through the flash of cameras. Therefore, the tourists photographing themselves in front of it were discovering themselves integrated into the history of the wall, as if they were time-travelling.
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PSA Stunt for road safety

Interactive cinema ad

IDEAS Cinema, movie theater, csr, Volkswagen, road safety, texting while driving, stunt, effective, effie
TITLE Eyes on the Road
BRAND Volkswagen
SUMMARY Mobile use is a leading cause of deaths behind the wheel. That is the topic of one of the latest CSR cinema campaigns from Volkswagen in Hong Kong, to highlight the danger of texting while driving. The ad was broadcast in the movie theater, and started with a someones perspective of driving a car on a empty road. Then the theater used a location-based broadcaster to send texts to the public in the movie theater whereas the movie continued to play. When the audience members were checking their phones, the car crashed literally on screen. It was followed by a message raising the importance of keeping the eyes on the road. The interactive operation was successful not only in the movie theater, but also got recognition from the general public with the webfilm and from the professionals with awards won at Spikes or Effie China
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Time Out to know what’s happening in Hong Kong through a digital communication

Switch the ad banners for a useful information

IDEAS digital, banners, entertainment, Hong Kong, media, pop-up blockers, ad-blockers
TITLE Banner Swap (Film)
SUMMARY Ad blockers or pop-up blockers not only threaten the survival of a lot of websites, but also challenge creative advertising. Time Out’s mission is to help its readers to make the most of their "time out". In a busy and hyper-connected city like Hong Kong, do people still have the time to look at magazines? To stand out from the crowd and reach people when they’re still looking at their favorite websites, Cheil has used the pop-up blocker technology to replace the annoying banners with restaurants reviews, events, and things to do in Hong Kong. The banners linked to Time Out, increasing the audience of the website and raising, during the same period the interest in the hard copy of the magazine.
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Communicating before the movie starts

Plan Belgium hijacks parental advisory notices

IDEAS movie trailer, PSA, girls, non-profit, charity, pre-roll, hijack
TITLE Little Girls Hijack Age Warning During Prime Time
SUMMARY The International Day of the Girl Child last week reminded us of one of the threats faced by girls around the world: forced marriage. In fact, 27 girls are forced into marriage every minute; that’s 2 every second. Child marriage is a global problem. It violates girls' human rights, curtails their education, harms their health and sharply constrains their future. By hijacking the age suitability warnings screened before 12+ movie trailers on TV, in movie theaters and even with pre-roll videos on the Internet, Duval Guillaume and Plan Belgium obliged viewers to confront the practice of child marriage. In these touching movies, 3 separate girls tell an emotional story and paint a true picture of this tradition at a moment when the audience is more receptive.
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“There is nothing wrong with your television set. Do not attempt to adjust the picture.”

When the TV screen becomes the activation point

IDEAS television, tv, red, news
BRAND Observator
AGENCY Geometry
SUMMARY Geometry Romania has probably remembered the introduction of the old TV show series “The Outer Limits”. There’s a critical need of blood donors in the country which is not solved by a usual media appeal. Therefore in May 2014, the popular TV news OBSERVATOR was been transformed to show the critical lack of blood. The red component of the usual RGV screen and picture has been removed for each viewer spreading the word of life without red blood. The coverage and result were impressive with a reach of 14 millions Romanians and a increase of blood donation by 80%.
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From the black sheep of the luxury cars to the most awaited ones

A PR operation revealing a product, step by step

IDEAS design, social media, teaser, reveal, PR
TITLE The Unbranded Launch
SUMMARY Volvo brand identity refers to safety and security. Just because it’s a functionality it doesn't prevent lots of excitement and anticipation. The brand and its agency Jung von Matt have decided to get rid of all the clichés that people could have of Volvo for the launch of the new Coupe Concept. First step was to release a single picture of the new car, but without any branding to raise the curiosity. Next step, a film was released showing Volvo’s Chief Designer announcing changes and teasing the audience with 3 new frames. It finally turned into a big cheering for Volvo with a huge amount of earned media reach
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Edible advertising for Mr. Kipling

A poster made out-of cakes

IDEAS billboard, event, food, London
TITLE Mr. Kipling Edible Billboard
BRAND Mr. Kipling
SUMMARY For more than half a century Mr. Kipling has been one of the famous traditional cake makers in the UK. JWT London is responsible for the brand-relaunch with a global tagline: Life is Better with Cake. The idea is to reminds Britons that cake brings delight to every occasion. Thus, Mr. Kipling, the agency and the food artist Michelle Kibowo have set up a pop-up edible billboard in London. More than 13.000 cakes have been used to create it. Hostesses have animated the location and finally distributed the creation, piece by piece, to the passers-by.
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Avatarized fashion show

When a real event meets the digital world

IDEAS fashion, spring/summer, models, avatars, gaming, videogames, events
TITLE Fashion Show during the Fashion Week in Stockholm
BRAND Björn Borg
AGENCY Garbergs
SUMMARY Gaming and digital have a great impact on daily life. Björn Borg have developed its activities not only around underwear but to a sporty fashion in general. Its next generation of products will be represented by a videogame. The launch is planned for next January. To continue with its innovative marketing strategy in building a strong brand to drive sales, Björn Borg has used its traditional fashion show to tease the audience with the future videogame. During Stockholm Fashion week, Björn Borg Spring/Summer 2015 show and collection has been inspired by the digital world with models looking like avatars and the set-up looking like and inspired by the upcoming game
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"Tweet to taste one of my new flavors"

Digital interactive billboards/vending machines

IDEAS digital billboard, twitter, social media, interactive billboard, vending machine, interactive vending machine, snacks
TITLE Twitter Vending Machine
BRAND Walkers
SUMMARY Walkers Snacks has built its communication up on new levels. Interacting with the consumers through their famous ambassador Gary Lineker, to make people and specifically passers-by taste Walkers' new flavor, The three tweet-vending-machines were set up in bus shelters. Gary Lineker seemingly sits inside the digital poster interacting with the passers-by, and encouraging them to tweet to the account @Walkers_busstop. For each tweet received, Gary Lineker dispenses a free packet of crisps promoting one of the new 6 voted flavours from the first step of the campaign
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