TitleRoof
Agency
Campaign Roof
Advertiser Abba Seafood
Brand Abba Seafood

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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
Type Television
Length
Production Company Ja.....ij Subscribers Only
Art Director ..m C...er Subscribers Only
Copywriter
Director M...us W...an Subscribers Only
Director of Photography M...e Ha.....all Subscribers Only
Agency Producer

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Coop / Reclaim the everyday dinner

Coop’s new advertising concept, with new films almost every week, features Lotta Lundgren, a Swedish TV personality with a passion for food, who presents tasty, easy to cook dishes that you can prepare for a modest sum. The campaign kicked off with a film presenting Lotta’s personal crusade to help stressed parents reclaim the everyday dinner, despite the shortage of time and the lure of smartphones and tablets.

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