TitleRight Brain - Left Brain
Campaign We know what it takes to be a Tiger - Accenture
Advertiser Accenture
Brand Accenture

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About Y&R London

RKCR/Y&R create effective channel neutral ideas that answer business problems. Whilst it's nice that we have been creatively recognised by Bafta, Clio, Cannes Lion, Campaign Big, BTAA and the Creative Circle in the last year, we are far more proud of our effectiveness story. In fact, we've won more effectiveness awards than any other UK agency in the last 5 years. Increasingly more of our ideas end up in non-traditional channels. We work with Saint, our digital agency, to provide an integrated offering for our Clients (including Virgin Atlantic and Lloyds TSB). We've also published books, shot pop promos for the likes of Groove Armada, opened a pop up ad agency, and are working on big design briefs from the likes of BBC, Home Office and Virgin Atlantic as well. Our game is still creating big ideas to solve business problems; just the end product is more interesting and varied than ever before.

Latest News


The Royal British Legion is asking the public to ‘Rethink

Remembrance’ ahead of this year’s Remembrance Sunday, in

a campaign created by Rainey Kelly Campbell Roalfe/Y&R.

The charity is known for its work supporting the veterans of

the First and Second World Wars and honouring those who

died in service. While this vital work will continue, the Royal

British Legion wants to emphasise that there is a new

generation of veterans that needs support.

A series of print ads play off the public’s perception of

Remembrance and ask them to rethink where their support

is going. The timeless portraits were by renowned Scottish

photographer David Eustace with copy typeset on a period


In film, surviving British World War Two veterans share

stories of bravery and sacrifice, which we assume are

generations old. These personal testimonies are revealed to

be from modern veterans – and this twist brings into focus

the importance of the Royal British Legion’s contemporary

welfare work.

The ‘Remembrance 2016’ campaign comprises press,

outdoor, radio and online film and breaks on 27 th October,

running for two weeks.

The campaign was creative directed by Psembi Kinstan, with

creative by Anders Wendel and Elliott Tiney and design by

Lee Aldridge. Portraits photography was by David Eustace

and rostrum photography by Kevin Summers. The films

were directed by Neil Huxley through B-Reel. Media

planning and buying was handled by Maxus. 

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