Title "Drink it Slow"
Agency Deutsch
Editing Company Mad River Post
Post Production d train fx
Campaign Trust Me, I'm a Doctor - Dr Pepper
Advertiser Dr Pepper Snapple Group Inc.
Brand Dr Pepper

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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
Type Television
Length30 seconds
Production Company Pr.....ird Subscribers Only
Post Production C....ny . Subscribers Only
Audio Post Production Eleven Sound
Sound Design Company Cr....al M..s Subscribers Only
Art Director J..n D...s Subscribers Only
Group Creative Director Mr. Chris Ribeiro
Chief Creative Officer E..c Hi.....rg Subscribers Only
Copywriter ..b Go.....erg Subscribers Only
Director Mr. Paul Hunter
Production Company Producer ..n K..k Subscribers Only
Director of Photography ..n D...s Subscribers Only
Executive Producer Mrs. Kirsten Emhoff
Executive Producer ..n C....ey Subscribers Only
Agency Producer T...ia H...er Subscribers Only
Agency Executive Producer Ms. Victoria Guenier
Editor L...s E...n Subscribers Only
Colorist S....an So.....eld Subscribers Only
Sound Designer Mr. Tobias Enhus
Sound Designer .. S...t S....as Subscribers Only
Sound J..f P...e Subscribers Only
Actor / Celebrity Dr. Julius Erving

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Krylon. Make it Yours—psssst psssst

Getting an idea made is a journey. Just because you came up with something cool does NOT mean it’s going to be made. Your creative director might hate it. The client might hate it. Plus, it might just be a bad idea. But—when it works out, it feels great.

For example, Frank Cartagena and Sam Shepherd had an offbeat idea for Krylon spray paint.

“Buy something at a yard sale, paint it and sell it back—weird, right?” Yes, weird. And it could be funny.

So what did we do? We wrote a script that showed that. Simple as possible.

But we had a vision and we knew what we wanted the commercials to look like.

First things first, sell the idea through. Check.

Second, get the director we want: Harold Einstein. Check.

Success on both! Now film this thing in LA!

That’s probably the fastest commercial-production talk ever, but it all worked. We had a weird little idea, we had a vision. Added in an unexpected jingle, we sold it through and now we have some Krylon spots for you to check out.

Enjoy.

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