Title "Crane"
Agency BBDO New York
Editing Company Crew Cuts
Campaign Crane
Advertiser General Electric Company
Brand GE

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Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Type Television
Length30 seconds
Production Company Fr.....ore Subscribers Only
Special Effects / VFX Fr.....ore Subscribers Only
Director Arni & Kinski
Production Company aWHI.........oduct Subscribers Only
Audio Post Production B..z Subscribers Only
Sound Design Company Buzz
Executive Creative Director ..n Sc.....er Subscribers Only
Creative Director ..d S...ne Subscribers Only
Creative Director Mr. Tom Darbyshire
Art Director ..d S...ne Subscribers Only
Chief Creative Officer B..l B...e Subscribers Only
Chief Creative Officer Mr. David Lubars
Copywriter ..m Da.....ire Subscribers Only
Director of Photography J...sz Ka....ki Subscribers Only
Line Producer Ms. Amanda Klark
Head of Production L...y G...us Subscribers Only
Executive Producer M....sa C....er Subscribers Only
Executive Producer Ms. Annique DeCaestecker
Engineer D...d P..a Subscribers Only
Agency Executive Producer G...t G..l Subscribers Only
Editor Mr. Clayton Hemmert
Sound Designer M....el Ma.....li Subscribers Only

BBDO New York

At BBDO our mission is to create and deliver the world’s most compelling commercial content. We’re big, but nimble; traditional, yet innovative. Always creative. And always driven by this greater sense of purpose.

How do we accomplish this? We are driven by our obsessive focus on The Work, The Work, The Work. The Work is what we do everyday to reinforce or change behavior – and lead to financial reward for our clients. The only work that matters to us is work that changes behavior.

BBDO recognizes that the fast-changing shifts in the media landscape have ramifications not only for how we service our clients’ marketing needs but also for how our clients’ do business every day. That is why BBDO has invested in staying at the forefront of innovation through the establishment of a proprietary in-house digital education and strategic intelligence practice called The Digital Lab. We don’t just think and breathe digital; we dream in digital. 




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