Title "Fred Perry"
Agency Havas Worldwide London
Campaign Wimbledon - Evian
Advertiser Danone
Brand Evian

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PhilosophySubscribers Only
Type Print
Creative Director M..k H...er Subscribers Only
Art Director P..l Be....nt Subscribers Only
Copywriter Ms. Samantha Richards

Havas Worldwide London

 We foster meaningful long-term relationships with our clients, our employees and our community. That’s why we’re committed to what we term “Better Futures” – maximising the positive impact we make for all stakeholders. We are the only agency network to have created our own CSR platform.

We are the first and only agency to integrate PR and advertising in one agency and one P&L. Alongside digital, social media, channel, retail and SEO - we have literally and metaphorically pulled down the walls between departments to guarantee that clients get the best possible combination of blended content.

We have planning and strategy at our core and are only happy when our creative work works – be it for a young start up company or an established and large scale FMCG business. 

We evolve brand connections from being solely about promise to delivering a brand purpose. A purpose. A true calling. It can be saving the world, or saving five minutes.

We look beyond the product or service a brand offers in order to deliver on human principles. That's where we find a brand's meaning, its valuable role to play in people's lives. 

Latest News

Havas Wins Pitch to Join Arla Foods Global Roster

The dairy company behind food brands including Lurpak, Arla brand, Castello and Cravendale entrusts global expansion Arla brand brief to Havas Worldwide London into the LATAM, Africa and South East Asia markets

Arla Foods has appointed Havas Worldwide London as the creative agency hub set to build its Arla brand across categories in emerging markets. This follows a competitive pitch between Havas Worldwide London and DLKW Lowe.

Wieden + Kennedy currently handles the global advertising account for the Arla brand, Lurpak and Cravendale (local UK). W+K’s is still the lead agency for the Arla brand globally – being responsible for strategy and master campaign guidelines, with the Havas Worldwide network brought in to focus on emerging markets. Havas Worldwide London will be running the Arla brand account centrally, partnering with teams in its healthcare network across Sao Paulo, Singapore and South Africa.

W+K did not participate in the pitch for this business as Arla wanted representation in markets where W+K are not present.

The role of an emerging markets agency is newly created by the Arla brand and will focus initially on LATAM, Africa and South East Asia. The short term scope calls for delivery of six campaigns, including TV.

Daniel Floyed, Managing Partner at Havas Worldwide London, commented: “We’re very excited with this win, Arla is a company we’ve always respected, as they share our values and passion for purpose driven brands. We’ll be putting our creative council to work straight away to meet the challenge of extending this already strong brand into emerging markets.”

Jan Worre Pedersen, Head of Global Media & Agency Management at Arla Foods, continued: “We are very confident that in Havas we have a highly strategic and creative partner that is as equally ambitious with our vision as we are. The agency passionately detailed how they’ll convey local nuances across our emerging markets and build the Arla brand through meaningful campaigns.”

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