TitleLeft Middle Right
Agency
Campaign Mms - AMF
Advertiser AMF
Brand AMF Pension

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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
Type Outdoor/Out of Home
Photographer E..k U...hn Subscribers Only

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H&M / FOR EVERY VICTORY

In connection to the Rio Olympics, H&M launched a brand new sports collection. We joined forces with a bunch of amazing athletes, some of whose efforts might not have been fully acknowledged up until now. People with exceptional strength, who have had to fight for their right to belong. And who have kept going no matter what.

Starring the campaign is TV-personality Caitlyn Jenner, also known as former Olympic gold medal-winning decathlete Bruce Jenner. Who better suited to share the message that the greatest victory of all has nothing to do with winning medals – it’s about finding the strength to be yourself.

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