Title "Grey Hair"
Agency Forsman & Bodenfors
Campaign Mms - AMF
Advertiser AMF
Brand AMF Pension

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ProductSubscribers Only
Business SectorSubscribers Only
Type Outdoor / Out of Home
Photographer E..k U...hn Subscribers Only

About Forsman & Bodenfors

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AMF / Do the Pension Dance

This is the second music-video-commercial for Sweden’s biggest pension fund. Most Swedes think that retirement and pensions funds are complicated. But as the film plays out, it’s not. As always, the hero is Father Time, the spokesperson of AMF.

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