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About J. Walter Thompson Canada

Latest News

J. Walter Thompson Elevates Brent Choi To Chief Creative Officer, New York and Canada


J. Walter Thompson announced today that Brent Choi, 

Chief Creative and Integration Officer for J. Walter Thompson Canada, has been

promoted to Chief Creative Officer for J. Walter Thompson New York and Canada. Choi

takes on the expanded role as Adam Kerj, who was named Chief Creative Officer for the

agency’s New York office last October, departs the agency for personal reasons.

In just under three years as Chief Creative and Integration Officer for J. Walter

Thompson Canada, Choi, in partnership with President and CEO Susan Kim-Kirkland,

have led a remarkable turnaround. The office has transformed into one of the network’s

best performing in the world. It has won several new businesses, including Air Canada,

Grand Marnier U.S. and Burger King; seen incredible awards show success (in 2015,

more than 100 international and national awards and counting); and made numerous

hires of the top creative talent in Canada. The agency has also transformed from

delivering TV-centric output into one of Canada’s most innovative companies, winning

several digital businesses, the Atomic Grand Prix, and was the only Canadian agency

recognized at the Cannes Lions Innovation festival this year.

Choi’s expanded role in the network is a testament to the success and transformation of

J. Walter Thompson Canada, as well as his ability to lead and inspire.

“I am passionate about identifying and promoting talent from within, and for some time,

I’ve wanted Brent to take on a larger role in the network,” said Eastwood. “Brent is a

brilliant creative, a leader and consummate professional, and he has a stellar track

record of transforming businesses and solving business problems through creativity. We

are thrilled that he is taking on this new position.”

Choi will be tasked with driving industry-leading creative ideas for the New York office

and its accounts, including Macy’s, Johnson & Johnson, Kellogg’s Special K, and Puma,

among others. He will also continue to lead, with SVP Executive Creative Director Ryan

Spelliscy, J. Walter Thompson Canada creatively, which includes world-class clients

such as Air Canada, Tim Hortons, Mazda, Johnson & Johnson and Walmart. Choi will

report to Matt Eastwood, Worldwide Chief Creative Officer for the J. Walter Thompson



“I’m incredibly proud of our accomplishments here in Canada,” said Choi. “It’s been an

inspiring team effort at every level and in every department. I was excited when I joined

Susan here a few years ago, and I’m equally thrilled to build upon our success and

contribute to the great work our New York office is doing. It’s clear evidence of the

incredible energy that Matt and Gustavo Martinez have infused, not only into New York,

but the network worldwide.”

“Brent is a super-talented leader,” added Kim-Kirkland. “His ability to guide the agency to

deliver award-winning work is abundantly clear. But perhaps his greatest strength is his

ability to attract amazing talent at all levels. I am extremely proud of what this signals in

terms of our stature as a leading office in the network. Brent’s commitment to Canada

will no doubt be unwavering, but as they say, the world needs more Canada.”

In recent years, J. Walter Thompson Canada has added significant senior creative,

digital, social and strategic talent to its ranks, all in support of the rapid growth of the

agency. With award-winning creative leadership in Spelliscy, recent significant senior

hires including Creative Directors Ari Elkouby and Matt Syberg-Olsen, the agency’s

creative bench strength is deep.


About Brent Choi

Very few have had a run like Brent Choi over the past decade. In just under three years

as Chief Creative and Integration Officer of J. Walter Thompson Canada, he has helped

to transform the agency, winning new business and leading the agency to be named a

finalist for both Agency of the Year and Digital Agency of the Year honors. In fact, since

2000, Choi has helped two different agencies to become Agency of the Year in Canada

and runner-up Agency of the Year while at his previous agency.

In 2013, Choi was the #2 ranked Chief Creative Officer in the world for his digital work,

and consistently ranked as one of Canada’s top 10 CDs. In the past few years, he has

received several Cannes Lions (including two Golds), multiple CLIOS and D&AD pencils,

AdAge’s Top Five Ads of the Year, and one of only 11 worldwide winners of the

inaugural Fast Company Innovation Award. His work has also been featured numerous

times in Mashable, Wired, Forbes, CNN, and Fast Company. He’s had the honor of

speaking at Google, facebook and the University of Toronto, and sits on the board of

directors of the Advertising and Design Club of Canada (ADCC).

Some would say his creative success is because he started with a business degree from

Ivey. Others will argue it’s in spite of it. At home he is a proud dad, insane NFL fan, and

loving husband. His wife would add “In that order.”

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