|Agency||Ogilvy & Mather|
|Campaign||Text Messaging to the Next Level - mlife|
|Date of First Broadcast/Publication||Subscribers Only|
|Business Sector||Subscribers Only|
“We sell. Or else.”
These words of David Ogilvy sound simple, but are deeply meaningful to us. David began the agency in 1948 and built Ogilvy & Mather into one of the most legendary branding companies in the world. Underpinning this is the philosophy of “divine discontent” — the simple belief that in order to be creative one must be permanently dissatisfied and always seeking to be better than good.
Our Business Model
We believe that our full range of services on a global scale are a unique strength. Earlier than others (as early as the 1980s), we diversified away from the advertising discipline alone. Our core disciplines of advertising, direct marketing, public relations and activation have therefore developed in depth as well as in breadth. Each of our disciplines is best-in-class and provides not just integrated execution (which can be superficial) but integrated thinking. The disciplines live within a tightly defined matrix “country system” with shared resources and a common P&L, but enough separation to ensure specialist excellence. Years of working together in cross-discipline teams means that we are probably the only agency in the world that integrates as a matter of habit, with real depth, wherever we operate.
We believe we are the most digital of the major networks. We have nearly 4,000 digital specialists around the world. Our point of view about digital is that it is not a silo apart or a “pure play” but something which is transforming all the disciplines in which we operate. Digital is therefore embedded at Ogilvy. We have undertaken in the last few years an aggressive plan to digitalize the agency. This manifests itself in cross-company practices, ranging from social to e-commerce, from mobile to data-driven creativity. A Digital Council in the agency is chaired by Global CEO Miles Young, and the digital agenda’s represented by our Chief Digital Officer, Brandon Berger.
Finally, we have an especially strong agency culture no matter which Ogilvy office around the world you are in. The values and principles of our company were laid down by David Ogilvy when he founded the company at age 36, and his spirit imbues the company as strongly today as it did then. The critical point about their values is that they are strongly humanistic; the people who work here should be cared for, and they should behave with honesty and good manners.
New York, N.Y., March 23, 2015 -- Ogilvy & Mather announced today that it has come together with Hogarth Worldwide, a sister WPP company, to launch H&O (Hogarth & Ogilvy) - a new company that brings the resources and technology of the world’s leading production agency into the world’s most creative agency.
Headquartered in London, H&O will stand alongside Hogarth with a presence in 48 Ogilvy offices. This will create the largest marketing implementation group in the world.
Through this venture, Ogilvy’s production unit, RedWorks, will be consolidated into this new entity, giving clients access to the traditional strengths and global network of RedWorks in addition to Hogarth’s unique offerings – full broadcast and moving image capability, a market leading language and transcreation service and proprietary technology solutions.
Hogarth opened for business in 2008 with 14 people operating out of an attic room above a shop near London’s Carnaby Street. Since then, the agency has undergone rapid expansion, growing to over 1,200 employees servicing such major clients as Dyson, GSK, Mattel, Vodafone and others across 21 offices in all four regions of the world. They have made a major impact on the production world since launch: in Television Post Production their Gramercy Park Studios facility in London is one of the newest and most advanced in Europe; in print production they offer global production at scale; in digital Hogarth has developed a range of innovative technologies in-house (including the asset management platform ZONZA and web publishing technology I/AM in partnership with Microsoft) and in transcreation Hogarth is generally recognized as the world’s largest provider.
Commenting on the joint venture, Miles Young, Worldwide Chairman and CEO of Ogilvy & Mather said:
“I have always believed that to be a truly integrated world-class communications agency, we need to be best-in-class in each and every one of our specialist disciplines. Marketing implementation is no exception especially in this new age of marketing and branding. H&O is our response to the ever-changing needs of our clients, and our growing role as content producers and distributors. It will be an ideas-delivery engine sitting at the heart of Ogilvy that will change the conversation about how brands are brought to the market dynamically.”
Barry Jones, CEO of Hogarth Worldwide explains his reasons for choosing to partner with O&M:
“H&O is a new concept. It puts a creative realization engine at the heart of a creative powerhouse. With Hogarth going from strength to strength, having H&O in parallel gives us the opportunity to bring all of our capabilities directly to Ogilvy’s clients.”
Jonathan Adler will join the group to serve as H&O’s Global CEO. Ginny Maycox, currently COO of O&M West will be Global CFO. Duncan Stokes, who as Global CEO of RedWorks for the last two years has grown RedWorks into the world’s largest creative production company, will lead H&O in EAME as well as taking global responsibility with Jonathan Adler for the change management. RedWorks veterans Xavier Carou and Michael Burgess will be CEO in Latina America and Asia Pacific respectively. While in North America, Matt Bonin will be Chief Production Officer and Jonathan Parker will be Chief Operations Officer.
Jonathan Adler comments on his new appointment:
“I have spent my career working in advertising and marketing services, essentially bringing great ideas to life. I don’t think there is a sector or discipline I’ve not touched and I truly love the creative process. The opportunity to combine two great global companies was irresistible, and I am extremely excited about what the future holds for H&O, helping deliver Ogilvy’s vision of the future.”
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for three consecutive years, 2012, 2013, and 2014; and the EFFIEs World's Most Effective Agency Network for two consecutive years 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.
About Hogarth Worldwide
Hogarth Worldwide is a marketing implementation agency, producing advertising and other marketing communications for clients across all media and all languages. Hogarth’s production expertise coupled with its powerful workflow and asset management technology delivers quality, control and savings for global brands. For more information, visit http://www.hogarthww.com/.
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