Title "Be Prepared"
Agency Forsman & Bodenfors
Campaign Be Prepared
Advertiser SCA Group
Brand Libero

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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
Type Television
Length45 seconds
Production Company S...k F...s Subscribers Only
Art Director ..m C...er Subscribers Only
Copywriter Mr. Jonas Enghage
Director W...e Ho....ay Subscribers Only

About Forsman & Bodenfors

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The Filip Nilsson Scholarship

Advertising is supposed to reach everyone. No matter where you live, how much you earn, what you enjoy doing, or where you come from. But the people who work in advertising are not from particularly diverse backgrounds. The Swedish advertising industry is simply too homogeneous and lacks people with genuinely different experiences and perspectives.

Read more about the scholarship here.

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