TitleSleepwalker
Agency
Campaign Sleepwalker
Advertiser SCA Group
Brand Libero

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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
Type Television
Length
Production Company Sil......een Pr......ons Subscribers Only
Art Director ..m C...er Subscribers Only
Copywriter
Director J..rn H...n Subscribers Only

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Coop / Reclaim the everyday dinner

Coop’s new advertising concept, with new films almost every week, features Lotta Lundgren, a Swedish TV personality with a passion for food, who presents tasty, easy to cook dishes that you can prepare for a modest sum. The campaign kicked off with a film presenting Lotta’s personal crusade to help stressed parents reclaim the everyday dinner, despite the shortage of time and the lure of smartphones and tablets.

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