TitleLiar Liar
Agency
Campaign Liar Liar
Advertiser Abba Seafood
Brand Kalles Junior

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ProductSubscribers Only
Business SectorSubscribers Only
Type Television
Length
Production Company At....är Pr.....ion Subscribers Only
Art Director J...n Eg....er Subscribers Only
Copywriter
Director J...gen L..öf Subscribers Only
Production Company Producer B...t T...y Subscribers Only
Director of Photography
Agency Producer Ch.....te M..t Subscribers Only

About Forsman & Bodenfors

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Coop / Reclaim the everyday dinner

Coop’s new advertising concept, with new films almost every week, features Lotta Lundgren, a Swedish TV personality with a passion for food, who presents tasty, easy to cook dishes that you can prepare for a modest sum. The campaign kicked off with a film presenting Lotta’s personal crusade to help stressed parents reclaim the everyday dinner, despite the shortage of time and the lure of smartphones and tablets.

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