TitleLiar Liar
Agency
Campaign Liar Liar
Advertiser Abba Seafood
Brand Kalles Junior

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ProductSubscribers Only
Business SectorSubscribers Only
Type Television
Length
Production Company At....är Pr.....ion Subscribers Only
Art Director J...n Eg....er Subscribers Only
Copywriter
Director J...gen L..öf Subscribers Only
Production Company Producer B...t T...y Subscribers Only
Director of Photography
Agency Producer Ch.....te M..t Subscribers Only

About Forsman & Bodenfors

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H&M / FOR EVERY VICTORY

In connection to the Rio Olympics, H&M launched a brand new sports collection. We joined forces with a bunch of amazing athletes, some of whose efforts might not have been fully acknowledged up until now. People with exceptional strength, who have had to fight for their right to belong. And who have kept going no matter what.

Starring the campaign is TV-personality Caitlyn Jenner, also known as former Olympic gold medal-winning decathlete Bruce Jenner. Who better suited to share the message that the greatest victory of all has nothing to do with winning medals – it’s about finding the strength to be yourself.

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