|Title||"New Insignia Project"|
|Campaign||New Insignia Project|
|Advertiser||Vauxhall Motors Limited|
|Business Sector||Subscribers Only|
Members of the DLKW Lowe Lenovo account team joined global Lenovo Clients and the Lowe and Partners network in Las Vegas for the world’s largest technology show, CES 2015.
With over 160,000 attendees & 3,600 exhibitors, this year’s ‘Consumer Electronics Show’ cemented its position as the ultimate tech playground for swaggering startups, the ever-expanding realm of gadgets and a long list of marketing hopefuls behind them.
At the forefront of CES 2015 was certainty that ‘The Internet of ‘Things’ has inevitably become mainstream, wearable gadgets are fast transitioning from geek to chic as they look to become a wardrobe regular, and the sphere of Ultra HD TV and tablets continues to expand as buyers look for avenues to create their own content.
Lenovo Account Director Ashana Richards attended the summit in Las Vegas and fed back praise from industry reporters in response to Lenovo’s expanding product lineup including the ‘Fiebot’ voted Business Insider’s Best Product. Seeking inspiration from 2014’s picture of choice – the ‘Selfie’, Lenovo’s robotic phone-holding device ‘Fiebot’ has been designed to navigate your phone whilst it captures those special moments.
Continuing it’s magic by the millions, Lenovo launched the ThinkPad X1 Carbon to celebrate the 100 millionth ThinkPad signalling a significant success story for the brand. Company Chairman and CEO Yang Yuanging identified the device as part of “one of the most respected brands in the industry, fueling Lenovo’s rise to number 1 in the global PC industry.”
The closing commentary from Lenovo teams on the ground highlighted the industry’s awareness that a strong tech eco-system is the way forward for brands. We look forward to an exciting year ahead working with Lenovo navigating this evolving space and building a leading global brand.