|Agency||Leagas Delaney - London Ltd|
|Campaign||Recycled Materials - Timberland|
|Business Sector||Subscribers Only|
|Type||Television & Cinema|
|Post Production||Fr.....ore Subscribers Only|
|Executive Creative Director||..m D....ey Subscribers Only|
|Creative Director||Mr. Rob Burleigh|
|Copywriter||..m D....ey Subscribers Only|
|Copywriter||..b Bu....gh Subscribers Only|
|Director||Mr. Noam Murro|
|Producer||..y V..l Subscribers Only|
|Producer||J..i G...t Subscribers Only|
|Cameraman||Mr. Matthew Libatique|
|Agency Producer||M...el H...ey Subscribers Only|
|Editor||J..n S...h Subscribers Only|
|Editor||The Whitehouse London|
|Sound Design Company||P...t A...o Subscribers Only|
Today, ideas need to connect in more and different media. Consumers want involvement in a brand relationship. These two dynamics make it imperative that the substance in a brand is the foundation of all communication.
The Brand in 1 second.
Nowadays, with consumers able to access an ever growing number of digitally driven platforms, a brand has to be known for one thing or not be known at all.
A big idea is not big enough. Brands need ideas that connect all platforms, and embrace the new two-way relationship consumers increasingly demand. We call these Networking Ideas.
Every brand has a unique set of communication challenges, particularly in the context of the new media landscape. Only through rigorous data-mining, killer insights and outstanding execution can a brand find its own unique voice. There is no formula for this. If there was, everyone would use it, wouldn't they?