Pampero Rum - "Ephemeral Museum"

Leo Burnett Publicidade, lda.

Leo Burnett Publicidade, lda. Lisboa, Portugal

7415

A cultural podcast for a spirit. Lisbon had decided to launch a big operation to clean the walls of the city. Pampero Rum has created a podcast, guide of the "ephemeral" museum of urban art (graffiti) to download from the web. A successful operation which has been reproduced in other european cities with low expenditures and prizes among the advertising world.
Title	Ephemeral Museum
Agency	Leo Burnett Publicidade, lda.
Campaign	Ephemeral Museum
Advertiser	Diageo
Brand	Pampero Rum
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Posted	June 2009
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Length	30 seconds