Ikea Furniture - "Ikea-Cinema-Catalogue"

DDB Berlin

DDB Berlin Berlin, Germany

3847

Ikea wanted to launched its new catalogue in Germany. It has "recycled" famous movies using in their set an Ikea product. Special flashlight have then been used to light up the reference and price of the product shown on the screen. 5.000 catalogues have been distributed after the showings instead of 1000 usually. This operation has been rewarded during the Cannes Lions and Cresta
Title	Ikea-Cinema-Catalogue
Agency	DDB Berlin
Campaign	Ikea-Cinema-Catalogue
Advertiser	IKEA
Brand	Ikea Furniture
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Posted	June 2009
Business Sector	Subscribers Only
Media Type	Case Study