On the 21st of May this year, Net#work BBDO celebrates its coming of age. As the first ad agency born into the new South Africa, the agency has served as a creative incubator for the country’s current and future creative leadership. To ring in the milestone, co-founder Mike Schalit has invited 21 of these extraordinary creative minds to join him in forming the #21CD Creative Leadership Foundation.
“For 21 years I haven’t cared whether we made a cent, so long as we made a difference. I didn’t just want to do ads, I wanted to do cool stuff. And so we’ve asked 21 incredible Creative Directors*, all past (and some present) Net#workers, to come together to share and cultivate new ideas, meeting once a year to create idealistic initiatives that hopefully make dents in the universe,” says Schalit.
To kick off #21CD, Mike Schalit will work alongside industry stalwart David Prior and the group of CD’s to create a book and documentary video to charter Net#work’s madcap rollercoaster ride of magic and mayhem over the last two decades. They’ll attempt to unravel the mystique of unleashing creativity, of what it takes to truly liberate breakthrough ideas, by exploring this thing we call ‘Creative Direction’.
Read the full article on MarkLives.com and check out our founders, Keith Shipley and Mike Schalit, who joined Jeremy Maggs in studio to discuss the fast-paced fickle world of advertising and their 21 years in the advertising industry, HERE.